Social media integration into your online marketing campaigns
Tough challenges
One of the toughest challenges facing marketers, based on the conversations we have with our clients, is not only of how to utilise social media tool and techniques to benefit their businesses, but also how to integrate social media into traditional marketing campaigns.
Integration appears to be an issue. We think the subject should be tackled slightly differently.
Maybe a more productive way to tackle the issue of incorporating social media tools into the marketing mix is to consider making social media a key platform for all marketing messages, rather than sitting it on top of traditional marketing hierarchies.
Content is still King
One of the ways social media wins for clients at AlphaQuad is by placing their content at the very heart of their marketing. We all know that audiences, including Google, value content and regularly uploaded fresh content above all else. The content dominates the relevance and positioning.
Producing quality content, however, takes time, expertise and experience – at AlphaQuad, for example, we have invested heavily in ensuring our clients get the very best content production and distribution services possible – both online and offline.
Effective, quality, timely content integrated across a range of social media platforms represents one of the most powerful ways our clients can gain attention online, win engagement from a number of different sources and sites, as well as providing a cost-effective, multi-channel distribution method for their marketing content.
But how to manage effective integration? And without considerable time and money investment?
This is the issue which many marketers seem to think blocks them from integrating social media into their marketing today. And we have some simple suggestions to assist here.
Work the networks
One of the most confusing and intimidating elements of social media to uninitiated marketers can be the sheer number of networks – faced with integrating marketing campaigns, it may appear to be a time-consuming job without any tangible return on investment. Not so, on both counts.
For example, taking content distribution: how powerful would it be for your company’s marketing efforts if you could post one set of content, but instantaneously, across a number of social media networks, with the click of a mouse? This is easily achieved with the right social media software.
Get clever with content
Think of the effort, time and resource which goes into producing and distributing a specific DM mailer, an e-shot, a newsletter, a promotional product advertising campaign – all have different messages, different tones, and reach different audiences at different times. Very expensive.
Think global – but act regional
With social media techniques, it is possible to reach a global audience on different networks, easily, quickly and cost-effectively. And this is just one example of how social media can be integrated into your overall marketing campaigns. We have numerous other examples to highlight this effectively.
Not to mention our bespoke, unique social media software currently in development, which is set to transform how corporates can integrate marketing messages into social media networks.
More to come in following weeks. Useful starting reference points for your social media?
Try these:
www.alphaquad.co.uk/services/social-media.html
www.twitter.com
www.facebook.com
www.wordpress.com
Can we help?
