7 Essential Chrome extensions for Digital Marketers


7 Essential Chrome extensions for Digital Marketers

Apr 29 2016 | by KIEL HANSON


Google Chrome extensions are extremely useful tools that modify the Chrome web browser to enhance and assist our web browsing experiences. There are thousands of extensions to choose from on the Google web store but this guide features 7 essential extensions that we in AlphaQuad use in day to day digital marketing.

Though there are certainly some heavy weight, robust and advanced extensions such as Moz Bar and SEO Quake that give detailed insights of websites; this guide details the less common extensions that we use regularly.  

Check my links

This is a simple extension that does just what it says on the tin. Just click the extension button and it will scan the entire page and highlight all valid links, warn about any links that contain code that is not correct (such as trailing or empty href tags), or highlight in red any broken links to 403 or 404 pages.

When do we use it?

If we’ve been made aware that a link on a page is broken, we use this extension to scan the entire page to check if any other links are not working correctly. This way we can fix any broken links on the page in one go without missing any and needing to revisit the page in the future.

BuiltWith

BuiltWith.com is website that gives detailed insights into website technology trends such as how many websites use Google Font API or use Shopify for their ecommerce. The BuiltWith extension for Chrome gives a full list of a what platforms are sitting behind a website. This ranges from the CMS it’s built with, to the advertising platforms and widgets it is using.

When do we use it?

This tool proves extremely helpful when carrying out a website audit to assess the capabilities of the CMS and the reputation of the hosting providers. It can also be used to assess platforms competitors are using, such as advertising and conversion testing applications.

Event Tracking Tracker

This is an extremely simple tool that keeps a record of all event tracking that is triggered when browsing the web. It lets you know which page each event triggered as well as the category, action and label names for each event.

When do we use it?

This extension is fantastic for testing after implementing event tracking for Google Analytics, allowing us to ensure all of our events are activated and on the correct pages. It also gives an insight into what events other websites may be tracking.

Bugdigger

Bugdigger is a bug reporting tool perfect for the development phase of any website project. By clicking the Bugdigger extension button, it will take a screen capture and record information about what browser version and OS you’re using. This can then be backed up by a user-entered report of the bug and then sent via email or plugged into a project management tool like Basecamp or Trello.

When do we use it?

In the development phase of project, we’ll use the Bugdigger extension to report bugs and upload them to our project management board. This is certainly helpful for QA testing and for providing our development team with all the necessary information they need when a bug is reported.

Nimbus screenshot

This extension allows you to capture screenshots of a website page by snipping sections or completing a full screen capture. This is particularly good for screenshoting lengthy web pages - which these days is most pages! It can also capture mobile device screenshots or even video with audio recording. But not only does Nimbus Screenshot give you multiple methods for capturing stills and recordings, it has a wide array of editing tools allowing you to annotate, highlight, crop and draw on your screenshot.

When do we use it?

This is a great tool for sending screenshots (or video) to clients or for bringing a particular part of a website to someone’s attention. We’ve also used it for capturing screenshots for guides and presentations.

Ripple

Ripple is a mobile and tablet emulator that allows you to view a website from the perspective of a wide range of devices. Though it is also used for mobile application development and testing, it also gives multiple device and screen resolution emulation in real-time without having to redeploy the mobile application or restart the emulator. This is great for digital marketers, ensuring a website is well optimised for any device. Google Chrome itself has similar features, however this extension allows you test a website on even more devices and browsers other than Chrome.

When do we use it?

This is a great tool for testing mobile and tablet usability and optimisation across the wide number of devices it offers, and it’s an extension we use a lot when building websites.

Google Tag Assistant

This official Google extension lets you see whether your Google tags, such as Google Analytics or DoubleClick are implemented correctly. It can also diagnose what the problem is, should you be having any problems with your tracking.

A new feature of this extension is that it can also record your activity on a website and give a full report of what tags triggered on each visited page, along with the page load speed, and an in-depth analysis of your tags. This is a great feature after setting up tags and testing.

When do we use it?

Whenever we need to test the implemented Google embeded code on a website, or when we are troubleshooting the installation of various Google tags.


Kiel Hanson

7 Essential Chrome extensions for Digital Marketers

BY KIEL HANSON