Holding out for a hero

Holding out for a hero

Nov 17 2016 | by TIM PURSLOW

People have been building for business on the world wide web for a shade over quarter of a century. Which, on the face of it, sounds like quite a long time. The thing is, it has reinvented itself several times in that timespan. Adding images, tables for layout, css for styling, css for layout, Web 2.0, responsive design… Every time you think you’ve got a handle on it, what ‘it’ is, changes. And there are more coming down the line with css grid layouts and the rest.

In and amongst all of these fundamental changes in the way we use the capabilities of the platform, there are the themes and trends. Things that are seen as vitally important to the success of every website. Things that people blog about, tweet about, speak at conferences about and write books about. Content and copywriting, typography, performance, accessibility, mobile first, empathy, user centred design, colour theory. All sorts of stuff.

The problem is, even after the initial buzz dies down and the next thing comes along, all of these ideas are still important. You can’t forget about performance just because accessibility is the current poster child. They all improve the experience of web users and therefore provide benefit to businesses that apply them in their web projects.

Keeping all these key principles in mind when specifying, designing, building and testing a website is the key to success, and it is hard. Especially when they conflict. When your brand requires a certain typeface, but the webfont version of that typeface is going to add significant overhead and make your page load unacceptably slow - maybe not on desktop, but on a mobile connection? Your colour palette makes creating text legible for visually impaired users difficult. A terrific design concept may kill off organic search results to your landing page because the inclusion of enough text content hasn’t been taken into consideration.

Each of these areas need a hero. A specialist to advocate for them during the project life-cycle. Having those specialists on hand to refer to is a major bonus. It is also one of the best things about working in a team of specialists and ’T shaped generalists’. With the AlphaQuad team being bigger than ever it is a great environment to build in, as everyone in the business has their own areas of specialism.

If you find yourself holding out for a hero to help with your business’s digital marketing, then please get in touch with the team here at AlphaQuad, who will be more than happy to help.