A brand is a critical business assets that, if managed well, drives customer choice, price, premium, loyalty and advocacy.
It is evident that companies who invest appropriately in their brand are the ones who thrive and grow in their market, and that’s because of the huge role it plays in consumer choice. Manufacturing a consumer's emotional association with a product, or their perception of a company through its brand, will drive them to choose that product over another, and that is an extremely powerful attribute.
At AlphaQuad, we understand that just changing a logo won't gain ground on competitors, or engage staff better, or refresh a whole identity. For our clients, we strive to develop and create both the brand proposition and entire visual output. We want the brands we create and support to work as hard as they possibly can for our clients, and connect as best as they can with their audience.
Our approach to brand involves completely immerse ourselves in the business, absorbing as much information as possible. It’s imperative that we create a partnership based on trust, as this is a journey we’re going on together. Building and developing a brand is not only important to the client, but important to us too.
This is a valuable opportunity to meet with clients for the first time, and gauge a bigger understanding of their needs.
Research is a crucial part of the process, as it forms the basis for the core idea of the whole brand. We’ll understand the perceptions of the company’s current brand.
This is where we evaluate what’s working and what isn’t, and from this draw on a core idea, and proposition.
From the brief extracted at the strategy stage, creative executions of the new proposition will be developed and presented. In usual circumstances a full visual identity will be needed.
A client session is crucial to gain feedback on the creative executions. We will discuss the look and feel, the full identity and visual tone of voice.
All visuals will be refined in preparation for final sign-off. This can include, logo, stationery, website, social media, print media - anything visual that supports the brand.
Once comfortable that the new philosophy is installed internally, an external launch can take place. How the launch is presented will depend on the particular audience being addressed.
As the world changes around us, and the different ways in which consumers interact with brands develop, it is imperative that the brand is monitored.