Web analytics

Web analytics


Cut through the noise with data-driven insight and analysis

ACTIONABLE INSIGHTS


Careful collection and analysis of data is key to making smarter decisions about your digital marketing activity. Every digital touch point is measurable and trackable, offering valuable insight into how your users interact with your website or digital marketing.  

Data and analytics tells us what works and what doesn’t, letting us track and monitor changes whilst charting the success of your campaigns. Ongoing analysis helps us to provide continual improvements to your customers’ online experience - whether identifying simple quick-wins or providing macro insights for large, long term projects. 

We use a suite of powerful analytics software to crunch the numbers, allowing us to understand your users, your site and your campaigns. Our analytics experts are all Google Analytics qualified and have a wealth of experience and knowledge to make sense of your web stats. We use data to baseline your current performance before targeting an improvement program which allows us to test, optimise and refine your future digital marketing efforts. 

Whether your objectives are local or global, web analytics is key to observing and understanding the strengths and weaknesses of your digital activity. Get in touch to find out how our data analysts can help your business.


CASE STUDIES


SYSTEM BUILD TO SUPPORT LOYALTY SCHEME

Working with the heating manufacturing giant to make their existing loyalty scheme even better!

REMARKETING CAMPAIGNS FOR LEISURE INDUSTRY INSURER

An online advertising strategy to effectively segment and target specific audience types.

INCREASING LOYALTY SCHEME ENGAGEMENT

Increasing engagement amongst works members, Baxi's popular installer loyalty programme.

FROM THE BLOG


BIG DATA: ARE YOU GEARED UP?

Due to the vastness of data generated from a myriad of sources, particularly in this digital age we live in, a whole new marketing landscape...

UNIVERSAL ANALYTICS: WHAT YOU NEED TO DO NEXT...

Universal Analytics brings key changes and improvements to the way we track users. Find out how to make the move.