Online advertising

Online advertising


EXTEND YOUR REACH


Online advertising will allow you to maximise coverage, brand exposure and website traffic - but anybody can throw money at a campaign to achieve this.

At AlphaQuad, we make sure that our client’s campaigns generate the right level of revenue through effective end-to-end online advertising. From the initial advert, through to point of conversion.

With so many platforms available to advertise your messages on, how do you know the right combination of channels to use, when to time your adverts and how to maximise the reach of your campaign? All of the channels available will serve a different purpose and fit together as part of your overall advertising strategy. Here we have given a taster of when you should consider using each advertising platform:


CASE STUDIES


At AlphaQuad we have years of experience of managing advertising campaigns for a range of clients, from financial services, leading UK manufacturers and the leisure industry. Some of the results we have achieved can be found below:

Some of our results

Google PPC

Benchmark conversion rate: 4.3%
We achieve: 7.3%

Bing PPC

Benchmark conversion rate: 3.9%
We achieve: 5.7%

Gmail Advertising

Benchmark conversion rate: 0.2%
We achieve: 4.3%

 

INCREASING LOYALTY SCHEME ENGAGEMENT

Increasing engagement amongst works members, Baxi's popular installer loyalty programme.

REMARKETING CAMPAIGNS FOR LEISURE INDUSTRY INSURER

An online advertising strategy to effectively segment and target specific audience types.

NEW WEBSITE TO IMPROVE CONVERSIONS AND VISITOR EXPERIENCE

Website redesign and SEO for Midlands-based caravan dealership, Broad Lane Leisure, to attract and convert more visitors.

FROM THE BLOG


HOW TO TARGET ADS TO THE PERFECT AUDIENCE IN A REMARKETING CAMPAIGN

Google Adword’s remarketing campaigns are a powerful and effective means of encouraging users who were close to converting on your website to revisit and fully...

ALTERNATIVES TO GOOGLE PPC

It is well-known that Google has by far the biggest share of search engine traffic, but does this mean that all other search engines should...

IS GOOGLE CONTRIBUTOR ABOUT TO CHANGE THE FACE OF DISPLAY ADVERTISING?

Google is currently in the process of launching Contributor, a brand new service that lets users pay monthly to see fewer ads on the sites...

IOS9 AND AD BLOCKING

As is becoming the norm every September, there are a lot of BIG announcements from Apple. We're talking about Apple's latest update and the implications...

GMAIL ADVERTISING - EVERYTHING YOU NEED TO KNOW

In recent months, the ability to advertise on Gmail has been rolled out to selected agencies, including AlphaQuad. Here are our top tips!    

REMARKETING: GIVING YOU A SECOND CHANCE

Marketers need to be able to remind customers of the products and services they offer. Remarketing is the way.