Baxi's Find an Installer (FAI) facility was originally launched five years ago. AlphaQuad were brought in to increase the volume and improve the quality of online leads coming through the tool, as well as enhancing the user experience across devices.
A number of key improvements were made as part of this project.
To ensure the FAI tool continues to provide a good quality of lead for the business, we are continually working to update and improve the facility.
The Baxi Approved Installers scheme was recently introduced to raise installer credibility and enhance the quality of information avaialble to homeowners.
Future changes will provide even greater transparency to customers and incentivise the process to further increase lead generation.
Improvements made to the FAI facility resulted in a 40% increase in the number of people using the tool, a 112% increase in the number of installer impressions, and a 9.5% increase in leads generated online.