Vdeo content is a key requirement and the most popular form of content for the customer support team at Baxi. Therefore, the importance of video in Baxi’s online strategy is increasing steadily with with a number of video pieces planned for future projects.
The initial part of a long term strategy for Baxi was to establish a set of guidelines to ensure quality, consistency and compliance throughout their existing video work, and all future projects.
AlphaQuad produced the brand’s online video guidelines to establish a benchmark and process of control and governance for all the parties involved in producing a successful video project.
We produced the Baxi brand guidelines covering five key areas of online video strategy:
As part of the initial project we were able to identify an effective process for promoting videos and reporting on user interactivity, based on the clients requirements and our knowledge of the industry.
Following production and approval of the video guidelines document, AlphaQuad have been supporting Baxi in updating and enhancing all existing video content to bring it in line with the recommendations. As a result of carrying this out, we expect to see viewer, engagement and conversion metrics increase, improve brand perception and awareness.