Club Care Insurance offer a prize draw every year that runs for 12 months, as an incentive for people to get an insurance quote. Throughout the year anyone who gets an insurance quote is automatically entered into the draw. With each competition, Club Care were setting up a new website that ran for the year and then ceased to be used.

AlphaQuad’s solution was to create a dedicated prize draw microsite with the functionality to add smaller prize draws and offers throughout the year. This had three major benefits:

• It provided a dedicated site that could build brand awareness and authority alongside the main website
• It provided new reasons to generate publicity throughout the year, so prevented the traditional drop in traffic shortly after the main promotion launched
• It reminded people about the main promotion every time they were brought to the website as a result of a secondary promotion.

The challenge with this project was to build a homepage that could be adapted as the year went on and new offers were added to it. The development team built a customised homepage, fully controlled with AlphaQuad’s Stratum CMS, that could have sections added and deleted where offers required, but looked complete even when there was only the main offer running.