The way we do it
The process outlined below applies to all digital projects, whether it is a few pages of static html in a microsite or a fully CMS-driven beast. It ensures that everyone involved in the project knows what it is going to look like, how it is going to work, who is responsible for what, how long each stage is going to take and when it is going to be delivered.
1. Aims and objectives
Quite often our clients will want the moon on a stick when it comes to a new digital campaign or project, but it's important to consider the aims and objectives before you begin so that you know what to expect at the end.
Your project manager will help to define and describe these goals in a way that can be presented to the design and development teams.
Once we know what to measure the success of the project against, it's time to put a plan in place that outlines the steps we'll take to meet these objectives.
This will be done with your project manager and the relevant team members (designers and developers).
3. The Build
Now that we know what we're going to deliver, we get the wheels in motion and start to create!
During this phase you will be kept up to date of project's progress by your project manager.
The time has come; launch day! Whether it's clicking 'send' on an email marketing campaign or pushing the big red website launch button, we'll make sure everything is ready, on time, on budget and faithful to the project specification.
Ongoing monitoring and refinement
The project has been launched. Now what?
No project will ever be the best it can be on the day of the launch. It takes monitoring and refinement to really squeeze out all of its potential. We can work with you, guiding you through web analytics packages and conducting A/B split testing to make sure your digital marketing campaign is converting at the rate it should be!
Need some help?
T. 01789 491610