Information architecture
It's common knowledge that one of the biggest culprits behind web site abandonment is poor navigation and content structure.
That's why all AlphaQuad projects are planned thoroughly in advance with a clear and logical map as a template. Whatever the objective of your site, our attention to detail in this key area ensures your visitor can find the quickest or most appropriate route to their destination.
Of course when your visitor has found the information they require, conversion comes into play. We are always delighted to confirm to our clients, using visitor analytics, the high level of conversion displayed by visitors to their site. This is undeniable proof of the effectiveness of navigation and quality of content.
What's more, we look to create logical and useful links around the site to make sure that the visitor can gain us much value as possible during their stay. After all, a well structured site with relevant links won't just find favour with your visitors, it will be a hit with the search engines too.