A bespoke, digital marketing consultancy package for Shearwater Insurance

We ran an SEO and conversion campaign with Shearwater Insurance, resulting in first page placements for equestrian, equine, horse and horsebox insurance terms on Google.

The project

Shearwater’s digital presence was suffering due to the growing competition in the industry. They needed digital consultancy that would provide expertise and guidance, along with a team that would work like an extension to their in-house marketing team.

AlphaQuad tailored a bespoke, digital marketing consultancy package which focussed on SEO and optimising conversions with detailed monthly reports.

SEO advice included content planning, outreach and link building, website structure recommendations, and any other activities required to support website search rankings and website quotation requests.

Digital marketing advice as required included website content, social media content, online advertising opportunities, and development advice.

The results

Targeted content strategy aimed to generate brand awareness and drive visitors to the site. Implementing a CRO programme aimed at converting more visitors into leads. We achieved first page position for equestrian insurance, equine insurance, horse insurance and horsebox insurance on Google.

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What the client said

AlphaQuad have been instrumental in getting the Shearwater Insurance website more visible on Google, with notable increases in website traffic over the course of our engagement with them.

Sarah Skillin

Marketing Manager