5 Ways To Drive Traffic To Your Website
By optimising your website’s SEO, you will increase your organic rankings and generate more traffic.
Using hashtags will help you reach new customer streams, whilst email marketing will encourage your existing prospect database to re-engage and visit your site.
Increasing website traffic is a massive part of pretty much every business these days.
In short, increasing the number of visitors to your website means more potential customers seeing your products and services.
So what are the best ways of doing this?
There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 5 of them.
1. On-Page Optimisation
On-page SEO is an important part of any successful website.
Making sure your websites content is as relevant as possible to your audience is key to pulling people towards your products and services.
This means spending time researching accurate keywords and carefully crafting captivating meta descriptions. Competition is fierce online and it’s no longer enough to simply write text and hope for the best – you need to get your content bang on every time and keep it consistent in order to beat your competition and stay ahead.
2. Social Media & Hashtags
It probably won’t surprise you to see social media on the list.
Social media is a brilliant way to get your content more views, and to get seen by your specific target audience.
Your customers have become more discriminating about the content they want to see. Hashtags are an essential part of their search methods, enabling them to accurately hone in on what they want to see in their social feeds.
Clever use of hashtags helps you target your ideal customers and expand your reach across the web.
3. Email Marketing
Believe it or not, Email marketing is still a highly effective method of driving traffic to your website. But, it’s definitely moved on since the days of blasting out promotions.
Building a SMART list of prospects and customers and adding them to a sequence that nurtures new and existing relationships is now the only sure fire way to use email marketing.
4. Link Building Programs
When it comes to link building campaigns we try to focus on links that improve the experience of your potential users in order to help them to continue their online search journey.
These links need to be relevant, have the potential to answer questions and target thematic websites where your potential buyers may be looking for help or advice.
These better quality links will increase referral traffic to your site as well as increase your domains authority over time.
Ask yourself whether a web browser searching for “low boiler replacements” would respond to your post about “black leather sofas for sale”? Relevance is key here.
5. Guest Posting
Guest Blogging has been written off these days, but with a smart approach, it can be one of the most effective ways to increase new visitors to your website.
Similar to link building, it’s about contributing to sites that are relevant to both your audience and your offering, and this in turn keeps the quality of your website traffic high.
Offer the website owner the chance to guest write on your website too, then share all this content across your own social media channels.
Don’t limit yourself to the written word either! Youtube, Infographics and podcasts can all be highly effective tools, and this is likely to continue growing.