Abellio Case Study Digital Marketing Strategy
We created a digital strategy for Abellio’s two main routes – Abellio Greater Anglia and Stansted Express. We reviewed their existing marketing activity and looked at what direct and in-direct competitors were doing, we then made recommendations to Abellio based on what we found from reviewing these.
We focused the strategy on the company’s own objectives, based on stakeholder sessions held with key members of the team, and then delivered a roadmap of activity scheduling all our recommendations across a two-year timeframe. Through the strategy, we recommended activity across many fields including:
Onsite improvements (Purchasing journey and overall content)
Our digital strategy for Abellio’s two main routes – Abellio Greater Anglia and Stansted Express resulted in a £6.5m increase in online sales.