Baxi Digital Strategy and Marketing
Doubling organic traffic for Baxi
A consistent and strategic approach to Baxi’s content strategy has really paid off, and we’ve managed to double their traffic from organic search.
Our mission was to increase traffic to the website by 20% every year. With a core focus on organic traffic, we took on that challenge and smashed our targets.
For some time we had been tweaking and refining the content on the site to make it work harder, but we needed to do more. We started looking at other types of content that although isn’t directly about to the products/services that Baxi offer, it is something that their audience will be interested in. At AQ, we call it lateral content – thinking outside the box.