Doubling organic traffic for Baxi

A consistent and strategic approach to Baxi’s content strategy has really paid off, and we’ve managed to double their traffic from organic search.

The project

Our mission was to increase traffic to the website by 20% every year. With a core focus on organic traffic, we took on that challenge and smashed our targets.

The result

For some time we had been tweaking and refining the content on the site to make it work harder, but we needed to do more. We started looking at other types of content that although isn’t directly about to the products/services that Baxi offer, it is something that their audience will be interested in. At AQ, we call it lateral content – thinking outside the box.


Increase year on year


Overall increase in organic traffic

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What the client said

We have a well established relationship with AlphaQuad, which is reinforced by each successful project undertaken. The level of support we receive is beyond expectation…(AlphaQuad’s) experience shows in the wealth of knowledge and advice they are able to offer for any new ideas or approaches to online activities. Their approach to website design is creative and equally balanced with the consideration required for optimisation, improved customer experience and increasing conversions. Again, this is a direct reflection of their experience within the digital industry.

Andrea Price

Head of Marketing Communications