If video isn’t part of your content strategy, you may need to reconsider your plan. Not only is YouTube the second biggest search engine in the world (after it’s parent, Google), but the platform offers a host of opportunities for advertising, influencer marketing and sharing branded content. YouTube’s statistics tell the story of a remarkably successful platform: […]
Physicists have it easy, for chemists it’s a doddle and what could be easier than biology? What they study tends to stay pretty much the same and all they have to do is uncover the rules. What an easy life! (Apologies to scientists). With Search Engine Marketing (SEM) we have a fascinating and frustrating situation […]
Would you be shocked to discover that on average 50% of visitors to your website leave within seconds of arriving? More often than not, website owners are focussed on increasing the traffic to their site in order to increase sales and revenue. Social media, PPC and SEO are all valuable ways of increasing your traffic […]
By optimising your website’s SEO, you will increase your organic rankings and generate more traffic. Using hashtags will help you reach new customer streams, whilst email marketing will encourage your existing prospect database to re-engage and visit your site. Increasing website traffic is a massive part of pretty much every business these days. In short, […]
Initially, it may be hard to decipher any real difference between online PR and SEO. Both online PR and SEO seek to build up the profile of an organisation by increasing its authority with key audiences. Both disciplines rely on consistently producing and distributing relevant, high-quality content that appeals to a specific target audience. While […]
