Why audit your website and Digital Marketing?
First of all, let’s assume that your site was perfect in every way when it launched and your digital marketing plans have worked really well (if not skip to the digital marketing audit services list).
Even if your website has remained unaltered for some time, its environment has continued to evolve and change. Your competitors have changed their websites, technology has advanced, search engines have altered their algorithms, legislation has evolved and… well, you get the picture.
If your site and marketing have developed since launch the chances are that they have grown ‘organically’ where and when resource and time have become available.
The longer you wait before reviewing your digital marketing the greater will be these changes and the more likely is it that your efforts have become ‘sub-optimal’.
The conclusion of a digital marketing and website audit processes is a document full of actionable recommendations for you, your agency or if you prefer, us to take care of.