Intelligent Marketing Automation strategies

Digital Marketing is a little like prospecting for gold; it can be repetitive, mundane and while you are focusing on the pile of rocks, some real nuggets can slip through your fingers. Marketing automation can help!

Digital marketing automation can help you apply your time and skills in a more effective manner by showing you where to prospect and can take the chore out of digital marketing. You should be spending time on developing great content and communicating what you do and what you produce – not sieving through lists of data.

It all boils down to money and over 80% of Marketing Automation adopters cite the reason for their choice as being one of revenue increase, followed closely by increasing marketing ROI.

Not sure where to start? Here are a few ideas…

Marketing automation process

You’ve probably seen this type of diagram before but let’s break it down into a few things that you can do with digital marketing automation and, typically, all in one online service:

  • Behaviour-Based Email Automation
  • Dynamic Website Form Automation
  • Visual Workflow Builder
  • Identify Anonymous Web Visitors
  • Built-in CRM
  • Dynamic Landing Page Builder
  • Blog Builder
  • Traffic Analytics
  • Social Media Scheduling
  • Content Calendar

You’ll have noticed that, over the last few years, your sales process isn’t producing the results that it once did in quite the same way. Digital marketing became a disrupter and now it is the key differentiator between competing companies.

The vast majority of potential customers in every sector now effectively complete most of the sales process before they even speak to you. The question is, how much control do you want over this process?

Marketing automation puts you back in the driving seat in a measurable and effective way. You are already experiencing this as a consumer, isn’t it time to gain the benefits of this as a business?

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Take a look at some of our projects

Calor Gas Websites and Digital Marketing

We worked with Calor Gas to turn their offline market dominance into an online market leader via multiple long-term SEO campaigns.

Wesleyan - Digital Strategy

As a leading financial company, Wesleyan came to us with a need to expand their digital presence and widen and there customer base through online channels.