Insurance, Finance and Legal
Digital marketing in the financial and legal sectors
Having a strong website and digital marketing strategy is extremely important in terms of representing your business. A website is often the first point of interaction between prospective customers and your business, and it is usually the most convenient way for customers to look at your business information, before making contact or purchasing a product.
Here at AlphaQuad, we have helped numerous corporate sector businesses with their digital marketing including solicitor firms, and both captive agents and independent insurance brokers.
Why digital marketing for insurance brokers is unique
Digital marketing helps businesses boost results, gain more leads and improve sales. When it comes to insurance brokers, standard digital marketing tools and techniques can be used to gain these benefits, however, there are several factors that make marketing for insurance brokers unique.
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Why digital marketing for solicitors is unique
Digital marketing is essential for all businesses in any sector looking to drive leads and convert these into sales. When it comes to the legal sector, there are a number of challenges that lawyers and solicitors need to consider.
Find out moreOur work within the corporate sector
Wesleyan – Digital Strategy
As a leading financial company, Wesleyan came to us with a need to expand their digital presence and widen and their customer base through online channels.
AlphaQuad presented a two-year Digital Marketing Strategy which resulted in 160% increase of ROI in the first year.
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ClubCare – Conversion Rate Optimisation (CRO)
We utilised CRO (Conversion Rate Optimisation) to increase the audience conversion rate of the ClubCare Insurance website to over 35%.
The booking engine received 62,997 clicks in 12 months following launching a redesigned site and ongoing optimisation that we undertook with them.
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Sutcliffe & Co – Local SEO
We have been working with Sutcliffe & Co on a Local SEO campaign, resulting in first page placements for a large number of data and cyber, liability, non-negligence and bonds insurance terms on Google.
The results show significant increase in overall traffic to the site and a 72% increase in search visibility.
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