Animated GIFs are a popular choice for internet memes, especially across blogs and social media. They can be a powerful and effective marketing tool when created and designed professionally and used correctly. GIFs allow the user to visually engage and consume information in a fun and effective way, bringing images to life and capturing the users’ attention.
GIFs are animated images that can be looped continuously and are suitable for most online content. Simple animated GIFs with a small file size are a convenient and effective way to display something on your website that will work across all browsers with no requirement for added plugins or players.
Animated GIFs are quick and easy to consume, they are clear and succinct, and can be used for direct advertising, or as part of a storytelling or tutorial tool outlining step by step processes for your product or service. They allow you to convey a message with emotion and personality, which is particularly important for a strong brand presence. GIFs can be used to highlight a special offer or promote a particular product, and serve as a great Call To Action.