Managing your marketing assets couldn't be easier
Marketing materials sometimes seem to have a life of their own, migrating from one folder to another, leaping from one hard drive to another, vanishing from sight and reappearing a year later in a random location. Sometimes everyone seems to have access to confidential assets and then, to balance this out, only Margaret in accounts can access the company logo gif and that is the version from 1998.
If some of this seems familiar then you’re not alone. We’ve worked with many companies over the years who have an organic approach to what we call ‘digital asset management’ and they call ‘the triumph of hope over experience’. As a result, we have evolved a service that brings order to the chaos and massive value to your marketing.
While we do use some of the best technology available, one of our mantras is ‘it’s not the technology, it’s the people’. Our staff are not just experienced with asset management they are designers, developers, and marketers; who understand digital asset management through its use, not just the theory. We understand the reality of complex asset storage over long periods of time and how to help clients who only have a vague recollection of the asset they want to find.
Let’s just back up a little here and check that we’re on the same page.
Digital assets are anything at all that can be used in your marketing materials. In terms of design and development, “assets” typically refers to text content, graphics, photographs, videos, audio files, and database files. These assets can be for use online or offline, in a magazine or PPC advertisement, web page or online directory listing. But the definition extends beyond this to any file that can be recorded digitally – why stop with marketing? We don’t, but as a marketing agency, it’s a good place to start.
Ok, four paragraphs is enough to read. Let’s continue with a few lists: