What difference does quality branding make?

Recognising a business purely by branding is a sign that they are doing something right.

Branding is a critical business asset. When managed successfully it should drive customer choice, loyalty and advocacy. It is evident that companies who invest appropriately in their branding are likely to thrive and grow in their market.

Every brand has competitors. In order to stand out against others in your field, it’s important that your brand shows a variety of attributes such as Originality, Sincerity, Consistency, Value and Visibility. These attributes can be extremely powerful and potentially gain your business customers.

Branding

At AlphaQuad we are strong believers in the importance of quality branding

Your branding (or lack of) can reflect how you are perceived by potential customers.

The options for branding materials here at AlphaQuad are endless.

As an Integrated Marketing Agency we have the skill set and experience to offer a variety of bespoke branding materials to meet all needs. Whether you’re looking to make some small changes, require a new range of marketing material and stationery, or fancy a fresh new branding pack, We can provide a variety of options to meet your needs.

For our clients, we strive to develop and create both the brand proposition and the entire visual output. We want to work with you to produce branding materials that will make a statement, get you noticed, and will be remembered by your customers for all the right reasons.

Our Aims

We’re creative people with a passion for design.

We believe in the power of quality branding and together we strive to produce the highest quality design work time after time. With over 20 years of design skills and experience, you can rest assured you are in good hands.

Our approach to branding involves completely immersing ourselves in your business, absorbing as much information as possible and educating ourselves on the ins and outs of your business. It’s imperative that we create a partnership based on trust, as this is a journey we’re going on together.

Our process

Building and developing a brand is not only important to the client but just as important to us.

This is a valuable opportunity to meet with clients for the first time, and gauge a better understanding of their needs.

Research is a crucial part of the process, as it forms the basis of the core idea for the whole brand. We’ll understand the perceptions of the company’s current brand.

This is where we evaluate what’s working and what isn’t, and from this draw on a core idea, and proposition.

From the brief extracted at the strategy stage, creative executions of the new proposition will be developed and presented. In usual circumstances a full visual identity will be needed.

A client session is crucial to gain feedback on the creative executions. We will discuss the look and feel, the full identity and visual tone of voice.

All visuals will be refined in preparation for final sign-off. This can include, logo, stationery, website, social media, print media – anything visual that supports the brand.

Once comfortable that the new philosophy is installed internally, an external launch can take place. How the launch is presented will depend on the particular audience being addressed.

As the world changes around us, and the different ways in which consumers interact with brands develop, it is imperative that the brand is monitored.

SEO insight icon

Complimentary Web Design Audit

Identify areas that will improve conversion, rank better in Google and generate brand awareness and leads.

Take a look at some of our projects

Blackadder Care Group

Rebrand, redesign, website build, and ongoing SEO and marketing for the Blackadder Care Group.

Work with us, get in touch