More than just a logo
Branding is a critical business asset that, if managed well, drives customer choice, price, premium, loyalty and advocacy.
It is evident that companies who invest appropriately in their brand are the ones who thrive and grow in their market, and that’s because of the huge role it plays in consumer choice. Manufacturing a consumer’s emotional association with a product, or their perception of a company through its brand, will drive them to choose that product over another, and that is an extremely powerful attribute.
At AlphaQuad, we understand that just changing a logo won’t gain ground on competitors, or engage staff better, or refresh a whole identity. For our clients, we strive to develop and create both the brand proposition and the entire visual output. We want the brands that we create and support to work as hard as they possibly can for our clients and connect as best as they can with their audience.