A core component of marketing online is ensuring that positive and persuasive messages about your business are spread across the Internet, allowing you to reach, engage and convert your target audience of customers wherever on the Internet they happen to be. This is known as ‘Content Marketing’.
The desire of your potential customers for information to aid their search and selection process has resulted in the emergence and increasing importance of Content Marketing.
Content Marketing (sometimes also called ‘inbound marketing’) means integrating all the elements of your marketing activity to be relevant to a customer at a time when they are in research or buying mode.
Content Marketing might involve delivering downloadable leaflets, or offering presentations or videos, or setting up a forum for asking questions and stimulating discussions. It might involve placing digital PR on media sites, or banner advertising linking through to a landing page on your website that has data capture, analytics or lead tracking in place.
Content Marketing is a highly effective, highly measurable means of growing your customer base.