If you’re like most companies you will take care of digital marketing yourself or with one/two marketing staff. You may sometimes be supported by an agency but the costs can be prohibitive and the return on investment is sometimes in doubt.
You can’t get around it, agencies have the experience and ability to generate ideas that may not occur to you or your team. You will have noticed however that what they are not good at is understanding your business as well as you do.
The challenge is that they are experts in digital marketing but you are the expert in your business and it’s always going to be that way.
The solution is quite simple and cost-effective.