Google For Jobs for Employers
After a lot of deliberation, discussion and development, Google for Jobs officially launched in the UK in August 2018.
A number of career-focused sites and job boards have already joined forces with Google for Jobs in the UK to ensure that their job vacancies appear in the organic search results.
Employers and recruitment agencies are either oblivious to the new kid on the block or anxious that the new kid will be a bully.
What impact will this have on recruitment and the recruitment sector, and how can we best prepare?
I’ve been monitoring this closely here at AlphaQuad and have compiled a few notes that will help you hit the ground running with Google for Jobs (GFJ).
These sites include Facebook, LinkedIn, Monster, and Glassdoor, with more expected to hop on board.
The benefit for these websites? Simple, Google has the traffic, the searches and the superb results.
Google for Jobs will aggregate the results from job boards and company websites pushing traffic to them.
Briefly, recruiters advertising on any of the platforms linked with Google For Jobs will ensure more people are seeing their available jobs. Better still, these people will be highly targeted using a little bit of Google algorithmic magic.
But… some larger companies have chosen not to play ball, Indeed for example.
Indeed is massively reliant on its high organic rankings in Google and there’s a reasonable chance that their Google rankings will start to slip. It’ll not be a deliberate plan on the part of Google but a natural consequence of company websites being able to use specific code to ‘upload’ jobs directly to Google. It looks like Indeed will need to dig a bit deeper into their PPC budget.
DIY Job Board for free
Add a little bit of schema markup (Jargon alert: this is just some code telling GFJ the relevant job details). It already knows where you are, what you are and where the job seeker is. Hey presto, a highly targeted set of search results including your details.
It’s too soon to tell but it’s highly likely that Google will prioritise jobs from individual websites over job boards, eventually if not initially.
What’s not to like about this? Your job posting on Google for nothing in the same place as adverts from the major job boards.
You can find instruction from Google on how to format your page correctly here.
If it’s all too much detail just give us a call on 01789 491610.
Google for Jobs will change the way employers and recruitment agencies market and recruit online, and as always with Google products, it will inevitably push towards Paid Advertising based on performance.
It’s a better time to be an employer recruiting staff, not so much if you are a recruitment board, recruitment agency or Indeed.
Below are a few of the feature highlights:
- Google now streamlines the job search process, including (but not duplicating) results from most major job recruitment sites
- Using their AI, Google has made it easier for job seekers to match with ideal positions by eliminating some of the confusion between job titles, duties and descriptions
- Users have more job filter options with Google than with traditional job boards, allowing them to better find a job fit
- Developers and site owners can optimise job listings using Google’s process, allowing their postings to surface higher in the jobs search feature