How is Local SEO different from National SEO?
Local searches get local results and not surprisingly your local search engine rankings are the key to success. Local Search Engine Optimisation (SEO) is essential for driving and converting leads into sales.
SEO is a branch of digital marketing that involves increasing the quantity and quality of traffic to your website by ensuring that your website appears in relevant organic search engine results (the non-advertising bits). The more informative, attractive, relevant and authoritative Google deems your site, the higher it is ranked in search engine results pages.
In order to ensure that your website ranks well and is regarded as being of higher quality by Google, it is important to consider all of the different factors that can affect your ranking.
SEO factors that can affect your ranking
Below are just some of the many different areas that impact your companies rankings, both locally and nationally:
- Content Marketing
- Link Building
- Mobile Optimisation
- Header Tags
- Anchor Text
- Loading Speed
- Optimised Images and Graphics
- Keyword Research
- Latent Semantic Indexing
- Meta Descriptions
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However, if your business has a particular need to appear in local searches, in addition to all of the above you also need to pay close attention to:
- Google My Business
- NAP (how your name and address details are displayed across the web)
- Review scores
- Local directory listings
- Business reviews
The specific areas that would be relevant for your business depend on the type of business that you have and what you wish to achieve. From this, you can then identify which type of SEO would be most suitable for your business needs.
National SEO helps websites gain greater rankings for relevant keyword searches performed across the UK. Once rankings are increased, the website will subsequently gain greater visibility which ultimately results in more traffic being driven to the site. This approach is ideal for businesses which primarily focus on selling products online, however, national SEO will not be effective if your business primarily trades locally; in this instance, local SEO would be more suitable.
In contrast to national SEO, rather than just driving increased traffic to your website, local SEO focuses on increasing the number of clients and visitors you attract from your geographical area. This form of SEO is ideal for those who mainly sell products and/or services offline and are therefore looking to target people within close proximity to the business premises.
What are the Benefits of Local SEO for your business?
The impact that local SEO can have on your business is immense. With 88% of searches for local businesses on a mobile device resulting in a call or visit within 24 hours, if you are not already using local SEO, you could be missing out on a huge number of sales. Below are some of the benefits of local SEO –
Reach more customers
Local SEO can help you establish what your potential customers are searching for and ensure that your business appears in these search results in an attractive and professional manner.
Convert leads to sales
When 78% of local-mobile searches result in offline purchases, local SEO will get your business in front of your target customers when they really need you.
Increased online visibility
By applying the right local SEO tools and approaches, prospective customers will be able to find you easily and quickly.
Higher search engine rankings
Local SEO can help you make the most of your website. By effectively understanding and evaluating all local SEO aspects that impact your site and optimising your website accordingly, not only will your website be drastically improved, Google will also reward you for this with higher search engine rankings.
Increased website traffic
By ensuring that your website and listings are fully optimised and with increased visibility for more specific and relevant searches, your website traffic should increase as you target more prospective customers than ever.
Local SEO at AlphaQuad
We strongly recommend consulting with an SEO professional first to ensure that you have the right local SEO strategy in place and to avoid any annoying mistakes.
Here at AlphaQuad, we have over 20 years of experience in the digital marketing industry helping businesses of all sizes and sectors. Our SEO experts can help you target prospective clients, boost local visibility and generate more sales.