The Google advertising network includes a variety of different advertising platforms, including; Search Ads; Display Ads; Video Ads; Shopping Ads and more… As Google Partners, we use most of these tools on a regular basis and use the best tools to suit each client.
Search Ads are run through Google Adwords, which can be seen as the paid adverts that appear above the organic search results on Google. These adverts are bought in real-time bidding auctions through Google’s ad network. However, the most expensive adverts don’t always win; Google uses a metric called AdRank to determine paid positions on Google search results. AdRank combines the bid price with a quality score, which measures the quality of the advert and landing page. Our team are fantastic at creating great ads and landing pages, improving the quality scores and lowering advertising costs.
Display Ads are served through the Google Display Network, which can place image, text and media banner ads across any websites using Google’s far-reaching Adsense. These can be used to target new prospective customers or remarket to existing prospects who have already visited your website.