Digital Marketing Strategy to shape business direction online

As a leading financial services company, Wesleyan came to us with a need to expand their digital presence and widen their customer base through online channels.

The project

AlphaQuad created a Digital Marketing Strategy that demonstrated opportunities to reach new customers, and better retain and engage their existing audience, through a wide range of online techniques.

Our team of digital specialists worked closely with Wesleyan through a series of stakeholder sessions to gain a clear understanding of the business and its objectives. This was then combined with extensive research, and application of our own experience of the financial services industry and Wesleyan’s competitors to develop a strategic direction, in line with business goals, that will allow Wesleyan to establish an effective way forward for their digital presence.

Our methods take an integrated approach to online marketing and cover a wide range of channels that can work together to form an overall strategy.

For Wesleyan the strategy took a integrated approach to digital communications, and included activity such as search engine optimisation, content marketing, affiliate and aggregator opportunities, paid advertising, social media marketing and email communications, alongside user journeys and conversion optimisation to maximise the value of the new business generated.

The results

As a result of engaging with AlphaQuad, Wesleyan were presented with a comprehensive two-year Digital Marketing Strategy that included a roadmap of activity outlining the techniques recommended to achieve their business goals. At present AlphaQuad are implementing a long term SEO strategy and the online advertising recommended as a part of the wider two-year Digital Marketing Strategy.

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ROI in year 1 of digital Marketing Strategy

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Above industry average CTR for personal loans PPc campaign

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Increase in personal loan applications via landing pages

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