AlphaQuad created a Digital Marketing Strategy that demonstrated opportunities to reach new customers, and better retain and engage their existing audience, through a wide range of online techniques.
Our team of digital specialists worked closely with Wesleyan through a series of stakeholder sessions to gain a clear understanding of the business and its objectives. This was then combined with extensive research, and application of our own experience of the financial services industry and Wesleyan’s competitors to develop a strategic direction, in line with business goals, that will allow Wesleyan to establish an effective way forward for their digital presence.
Our methods take an integrated approach to online marketing and cover a wide range of channels that can work together to form an overall strategy.
For Wesleyan the strategy took a integrated approach to digital communications, and included activity such as search engine optimisation, content marketing, affiliate and aggregator opportunities, paid advertising, social media marketing and email communications, alongside user journeys and conversion optimisation to maximise the value of the new business generated.