What is digital marketing?
With terms such as digital marketing, online marketing, web marketing and internet marketing all being used interchangeably, it can lead to much confusion, doubt and minor but unnecessary stress in the afternoons. Rest assured that they all mean the same thing and they are all ‘digital marketing’.
Just be thankful that they don’t have acronyms… you wish… digital marketing is often referred to as DM. This was confusing in Germany (where digital marketing translated to’ digitales marketing’) pre-1999 where DM was also an acronym for their currency of the time. We have no reason to believe however that this was the main reason for adopting the Euro.
With all of this in mind, we’ve created this simple guide to the basics of marketing on the Interweb, read on…
Why digital marketing?
Digital marketing will help you:
- Increase brand awareness and exposure
- Appeal to customers you have and want
- Improve website visitor numbers
- Improve conversions, turning visitors into customers
- Identify and manage the customer journey
- Increase social media followers and likes
A definition of digital marketing
Digital marketing is the technical term used to describe the action of promoting businesses and products online with the aim of further increasing sales and brand exposure. Eyes on screens, fingers on keyboards/touchscreens, it all adds up to sales, revenue, company growth and that next mortgage payment.
There are many different techniques, platforms and tools that can be used to effectively target a business’ prospective clients. Some are good, some bad and some downright ugly. You really need an experienced, knowledgeable and post-teen digital marketer to identify and establish what digital marketing plan, strategy and subsequent tools are most suitable for your business, aims, budget and requirements.
Digital marketing examples
There are many different digital marketing services available to businesses to help them reach potential customers; each requiring specific digital marketing tools and the knowledge and skills needed to plan, implement, measure and improve overall effectiveness. Here are some of the most popular digital marketing approaches.
Search Engine Optimisation
Search engine optimisation, or SEO (another acronym) centres around further improving the position or ranking of your website in organic searches. The number one rule with SEO is ‘the higher the better’. When a prospective customer searches for your products or services, SEO ensures that your company’s website appears in those searches as close to the top as possible. The real challenge is that those annoying competitors of yours are trying to do exactly the same thing.
Paid advertising works by identifying and targeting specific search terms. The terms must be relevant to your products and services, which is a bit on the obvious side. What isn’t so obvious is which terms give you the best ROI, and this is one of the keys to paid advertising. Get the best-performing terms sorted out and your costs go down while your clicks go up. Paid advertising can target specific platforms such as Google, Facebook, Instagram, Youtube and more.
Social Media Marketing
Social media marketing can include paid advertising as well as non-paid marketing techniques including content creation, although, you may need someone to create the content for you. Social media marketing can help you target prospective clients through the use of appropriate social media platforms and engaging content. Just remember that with social media, the clue is in the name and people don’t use Facebook to be sold to. But, by posting interesting content that is relevant to your prospective clients and on social media platforms they frequently visit, your business is more likely to both appear and appeal to them.
Importance of digital marketing
So why is digital marketing so important? Just think back to the last time that you wanted to research and buy a product, compare prices or just find out some information. Nine times out of ten you probably headed for the Web. Across all sectors, demographics and personas this is just what everyone else is doing.
Whether you decided to use SEO, paid advertising, social media marketing or a mixture of all three, no matter what method of digital marketing you choose, digital marketing is crucial for getting your business and its services and products in front of prospective customers in a smart and effective way.
Find out more about our digital marketing services and how we can help you by emailing us at email@example.com, or alternatively, you can call us on 01905 491 610.