Why digital marketing for solicitors is unique
Digital marketing is essential for all businesses in any sector looking to drive leads and convert these into sales. When it comes to the legal sector, lawyers and solicitors can use the same digital marketing skills and tools to generate and convert more leads, however, there are a number of challenges that need to be considered.
Due to the jargon and terminology surrounding the legal industry, careful consideration must be given to the way in which this affects your prospective clients and how they search for legal services and advice. Quite often, your prospective clients are not aware of the precise legal terms that are used for the services they require, and so it is important to understand and target terms matching what they are searching for.
The effect that Search Engine Optimisation (SEO) can have on your business is immense but when it comes to SEO for solicitors, National SEO will not be effective by itself. As solicitors typically offer their services locally and are, therefore, looking to attract clients in their local area, the primary focus for solicitors should be Local SEO. Local SEO helps websites gain greater rankings for relevant keyword searches performed locally and involves work surrounding the following areas –
- NAP consistency (Name Address Postcode)
- Local Link Building
- Google My Business
- Social Media referencing local events and links
- Local Reviews
- Local Business Listings
- On-site Optimisation with Local Terms
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Local reviews are a hugely important aspect of Local SEO that can benefit local businesses and solicitors. Many prospective clients comparing local services often turn towards reviews to give them a more detailed and unbiased idea of what can be expected from a business. Poor reviews from clients who do not understand the legal process are a common issue many solicitors face. These can negatively impact your business and ultimately influence prospective clients to avoid your services. SEO agencies like AlphaQuad have the tools and techniques to protect you from negative reviews. We can improve even the worst situation by encouraging positive reviews from people that usually would not normally go to the effort of leaving a review.
Marketing for solicitors at AlphaQuad
We have over 20 years of experience in the digital marketing industry and have helped a wide range of clients including solicitors and legal professionals. Our SEO experts can help you target clients, improve your online local presence and generate more leads.
In the past 6 months, we have been working with one local law firm, and through implementing the techniques above have taken them from a position below all of their competitors to now outranking them all. The graph below illustrates how the SEO work carried out has gradually impacted their rankings:
And all of this is for close to 200 targeted-keywords, relevant to the services they offer.
If you would like to talk to us about implementing the same techniques for you and your company, then get in touch with us by telephone or email today.