Wolf and Armour Rebrand and Ecommerce Website Redesign
The client
Wolf and Armour provides high quality men’s fitness apparel, perfect for those who have a passion for fitness and style. Their unique urban style ranges are engineered for an active life, and designed to impress and motivate.
The project
Wolf and Armour approached AlphaQuad with a need to create a whole new brand, a new e-commerce website, and provide ongoing website support.
Our designers worked closely with the client to establish the identity for their new branding. The brand itself needed to be energetic, strong and powerful, as well as fun and edgy. It needed to portray the name of the company in a unique way and give them a unique identity. It also has to adapt and convert well, as it needed to be applied on multiple assets, from the website to being printed onto clothing.
The fully responsive e-commerce website would fit into the style of the new branding, with an edgy, urban, on-trend feel. It also needed to convey the credibility and professionalism of the company, which is essential for a trusted e-commerce website to succeed.
The results
Our team mapped out clear and concise user journeys throughout the site, which allowed us to perfect the design and functionality based on client specifications. The aim was to provide a great user experience, as well as looking to improve the client’s online sales enquiries. We also introduced additional functions and prominent calls to action that allowed the customer transaction process to run more efficiently.
With the consumer in mind, we created visual, engaging and user-friendly pages which showcase the products effectively.