Worcester Solicitors Local SEO
AlphaQuad has been supporting a Solicitor Firm based in Worcester, with their Local SEO since February 2019. Our initial focus was to increase their presence for Worcester and Worcestershire based searches for two key services – Conveyancing and Employment Law.
AlphaQuad’s experience in local SEO allowed us to demonstrate significant improvements very quickly, through a number of techniques including:
- Technical SEO (optimising title tags, meta descriptions, etc)
- Improving the copy on the landing pages to incorporate keywords and make it more useful to the reader
- Creating content plans for additional articles about their key services to provide more information for visitors and create an internal linking structure
- Inbound link building
Prior to engaging with AlphaQuad, the Solicitor Firm had very little presence on search engines and were being outranked by all of the three competitors they identified. After the first six months, they now outrank at least two of the competitors for virtually all of their target terms and outrank all three for 28% of the keywords optimised.
In addition, AlphaQuad also implemented accurate tracking of enquiries through Google Analytics so that the company had more visibility of where enquiries are coming from online.
In the first half of 2019 we achieved the following results:
- The number of top 10 Google ranks increased from 1 to 40 in 6 months
- Getting 4 Google snippets
- 2,963% increase in overall search visibility
- They now outrank all competitors for 28% of target terms after the first six months (they were behind all competitors for all terms previously)
- Significant increase in organic traffic most being new site visitors