Calor Gas Digital Marketing
Calor Gas websites and Digital Marketing
We worked with Calor Gas to turn their offline market dominance into an online market leader via multiple long-term SEO campaigns.
We created a sustainable long-term strategy to reach out to Calor’s wider audience by engaging them across multiple and varying interest areas, using SEO and PR campaigns to establish a cumulative growth model.
This included the design and development of many niche interest websites, ranging from BBQs and Caravanning to ATVs and a national Village of the Year competition. Each website had its own unique identity, audience and digital strategy.
We managed every aspect of each of these sites, including short and long-term SEO campaigns that featured content creation, technical SEO and digital PR to establish strong domain authorities through earned inbound links.
We worked with Calor Gas for over 8 years, increasing their reach to customers substantially beyond the interest in their products and services, creating market-leading websites in niche and lifestyle segments. The growth achieved using this content, SEO and PR strategy enabled Calor to achieve cumulative and sustainable growth over the entire duration.