What do you do at AlphaQuad? I have been Technical Director at AlphaQuad for a couple of years, having started out here as a front-end developer specialising in CSS and HTML 14 years ago.
Years experience: I started working in digital media in 1997, producing websites and CD ROMs for businesses and government projects when screens were 640×480 with 256 web-safe colours to play with. Fortunately, things have changed a bit since then, and I no longer have to burn and distribute CDs to get my clients’ message to their audience, and even small screens are now bigger than the big screens in 1997.
Area of expertise: CSS and HTML are still at the heart of most things I do, mostly in a WordPress environment. I also look after implementations of Google Analytics and its associated platforms: Tag Manager, Search Console, Looker Studio and Merchant Center. Everything I do involves presenting information, making it findable and helping to provide data to improve its performance. My role also requires me to be aware of and advise on semantic markup, accessibility, SEO best practices, image optimisation and a stack of other things.
Brands worked with: I have worked with several trade associations and government departments in the UK and Europe as well as brands of all shapes and sizes, including Baxi (in the UK and across Europe), NFU Mutual, The Camping and Caravanning Club, RGS Worcester, Bullivant Media, AltaBioscience and many more.
Favourite things to do outside the office: When I’m not at work, I read, cook, appreciate wine and beer, and follow bicycle racing. I regularly pay for gym membership.