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Insurance, Finance and Legal

Digital marketing in the financial and legal sectors

Having a strong website and digital marketing strategy is extremely important in terms of representing your business. A website is often the first point of interaction between prospective customers and your business, and it is usually the most convenient way for customers to look at your business information, before making contact or purchasing a product.

Here at AlphaQuad, we have helped numerous corporate sector businesses with their digital marketing including solicitor firms, and both captive agents and independent insurance brokers.

Why digital marketing for insurance brokers is unique

Digital marketing helps businesses boost results, gain more leads and improve sales. When it comes to insurance brokers, standard digital marketing tools and techniques can be used to gain these benefits, however, there are several factors that make marketing for insurance brokers unique.

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Digital marketing in the corporate sector
Why digital marketing for solicitors is unique

Why digital marketing for solicitors is unique

Digital marketing is essential for all businesses in any sector looking to drive leads and convert these into sales. When it comes to the legal sector, there are a number of challenges that lawyers and solicitors need to consider.

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Our work within the corporate sector

Wesleyan – Digital Strategy

As a leading financial company, Wesleyan came to us with a need to expand their digital presence and widen and their customer base through online channels.

AlphaQuad presented a two-year Digital Marketing Strategy which resulted in 160% increase of ROI in the first year. 

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ROI in year 1 of digital marketing strategy
62,997 clicks to the booking engine in 12 months

ClubCare – Conversion Rate Optimisation (CRO)

We utilised CRO (Conversion Rate Optimisation) to increase the audience conversion rate of the ClubCare Insurance website to over 35%.

The booking engine received 62,997 clicks in 12 months following launching a redesigned site and ongoing optimisation that we undertook with them.

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Sutcliffe & Co – Local SEO

We have been working with Sutcliffe & Co on a Local SEO campaign, resulting in first page placements for a large number of data and cyber, liability, non-negligence and bonds insurance terms on Google.

The results show significant increase in overall traffic to the site and a 72% increase in search visibility.

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72% increase in search visibility
Work with us, get in touch

Work with us, Get in touch

Challenge us with your specific Digital Marketing, Advertising, or SEO issues. We’re ready to discuss and dissect your concerns via phone or video call, offering insights and solutions that reflect our depth of expertise.