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Digital marketing in the healthcare sector

While many industries have fully embraced digital marketing, the healthcare sector has been slower to adopt digital strategies. However, over the past few years, digital marketing has helped the healthcare industry evolve and it is now becoming an integral tool for businesses of all sizes. 

Working with a range of healthcare businesses such as care homes and dentists has given us a deep understanding about the role of digital marketing within the sector so no matter what service you provide, we can help.

Why digital marketing for care homes is unique

For those in the care industry, there are several factors that need to be considered in order to reach target audiences, increase leads and drives sales in a measurable way.

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Why digital marketing for dentists is unique

Digital marketing is an integral tool for those in the dental industry. However, there are a number of challenges that need to be considered when creating a successful marketing strategy.

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Our work within the healthcare sector

Blackadder Care Group – Digital strategy

Rebrand, redesign, website build, and ongoing SEO and marketing for the Blackadder Care Group.

The project saw a significant rise in traffic, returning visitors, page views and conversion rates. For the Field House Care Home website alone there was a 733% increase in conversions.  

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733% increase in conversions
64% increase in click through rate from the adverts

Spa Dental – Paid advertising

Over the last few years, we have applied and refined a wide variety of paid advertising techniques.

During the first half of 2019 we saw a 64% increase in click through rate from the campaign adverts.

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Work with us, get in touch

Work with us, Get in touch

Challenge us with your specific Digital Marketing, Advertising, or SEO issues. We’re ready to discuss and dissect your concerns via phone or video call, offering insights and solutions that reflect our depth of expertise.