Digital Marketing Strategy
The best starting point is always the marketing strategy
One of the most challenging aspects of Digital Marketing is knowing where to start; is it the website, social media, the branding, or the SEO?
The truth is that the best starting point is always a digital marketing strategy, as this will help inform every other decision you make to achieve your goals.
We have helped create digital marketing strategies for a wide variety of businesses – some that are just starting out, and others that are household names wanting to change their public image or market share, and everything in between. Yes, our team know how to apply digital marketing, such as SEO campaigns and website redesigns, but what makes our team different is the understanding of how these fit in with the overall strategy.
Marketing Audits and Reports
Our digital marketing audits are technical inspections and detailed reports of your current situation, including website on-site and off-site performance, brand awareness and perception, social reach and much more.
Once the data is gathered we can start the most important part of the report – analysis. Using the SOSTAC model, we will study the data obtained to provide useful insights and practical recommendations based on our findings.
The most complicated part of any strategy is often the implementation, so we will work with you to create, explain and plan a pragmatic and realistic digital marketing strategy that you can implement independently or with our continued support.
Integrated marketing strategy
Whilst Digital Marketing is incredibly powerful and prominent in any effective marketing strategy, it is only part of the overall vision.
Offline marketing still plays a massive role in business growth and development, and should be considered and planned in partnership with the digital element of your marketing strategy.
This is why we always recommend incorporating your offline marketing activities, goals and campaigns into our digital strategies so that together we can plan for a fully integrated marketing campaign.
This might be at the most top overview level such as running a product launch simultaneously across all offline and online formats, or at a more detailed level, which could be the incorporation of redirect tracking-links and phone numbers to enable digital reporting on print advertisements.