Social Media Marketing
Social Media Marketing has become a must for businesses that want to get ahead of the curve in today’s digital world.
Social media can help you to generate new leads, increase brand awareness, improve existing relationships and enhance customer management.
The ability to interact directly with customers and potential customers on a familiar platform can have massive benefits, but there are also some risks. Let us help you to develop and implement a carefully thought out social media plan appropriate to your business requirements.
Should you be using social media?
If your ideal audience is using social media, then the answer is a resounding YES! It’s an additional way of communicating with your potential customers and it is a key element of Digital Marketing as a non-interruptive marketing method.
Measuring ROI with social media
Lots of businesses use social media to improve brand awareness, but without a clear defining message it simply won’t be effective. It’s important to define crystal clear and trackable objectives when starting a social media strategy.
Building specific landing pages with data capture forms, subscribes, and downloadable gated content increases the likelihood of gaining better quality leads through social media. Our team of consultants have the tools and skills to monitor and track every aspect of a running campaign. This enables you to see which leads/sales and ROI you’ve gained as a direct result of your social media activities.
Which social media platform is best for my business?
In order to answer this question we need to consider the “Buyer Persona”. Understanding which social media platform(s) your ideal customer is using will help you with this. However, it’s important to keep testing and tweaking as your buyer will always be changing and evolving.
Our social media automation tools are able provide evidence of which social media channels are working most effectively, and what type of posts are gaining the most attraction.