Skip to content
Skip to content

Abellio Case Study Digital Marketing Strategy

case study images_abellio1

The client

We created a digital strategy for Abellio’s two main routes – Abellio Greater Anglia and Stansted Express. We reviewed their existing marketing activity and looked at what direct and in-direct competitors were doing, we then made recommendations to Abellio based on what we found from reviewing these.

The project

We focused the strategy on the company’s own objectives, based on stakeholder sessions held with key members of the team, and then delivered a roadmap of activity scheduling all our recommendations across a two-year timeframe. Through the strategy, we recommended activity across many fields including:

Onsite improvements (Purchasing journey and overall content)
Conversion optimisation
SEO
Digital relationships
Email Marketing
Online advertising
Social media
Brand management

case study images_abellio2
case study images_abellio3

The results

Our digital strategy for Abellio’s two main routes – Abellio Greater Anglia and Stansted Express resulted in a £6.5m increase in online sales.

Market share compared to initial 19%
Increase in ticket purchases

If you’d like AlphaQuad to achieve the same for your website, fill in the form on our contact page and we’ll get back to as soon as we can!