If you’re using AI to create content for your website, it’s important to understand how the rules around AI-generated content are changing, particularly if your business operates in the EU.
Marketing often sits quietly beneath the surface of charitable work. It shapes how organisations connect with their communities, supports outreach, builds trust, and helps people understand the difference a charity makes.
On Wednesday, 12th November, Tim and I headed to the National Conference Centre in Birmingham for a full day dedicated to one core question: how can manufacturers achieve meaningful, sustainable revenue growth?
Google just changed the rules of visibility. This month, the familiar “Ad” tag in Search results is being replaced by a subtler, more transparent “Sponsored” label – part of a global rollout designed to give users more control over what they see. For the first time, people can choose to hide ads that don’t resonate. If your targeting or creatives miss the mark, your ad could quietly disappear from view.
AlphaQuad Appointed as New Ambassador of Business Buzz Stratford-upon-Avon as Group Celebrates Third Anniversary
You can’t move at the moment for webinars, blogs and social media posts telling us how we can use AI to enhance our businesses, and there’s no doubt that AI is revolutionising the way we all work. But what about the impact on visibility?
As marketers, we should be asking: “Are my campaigns delivering the business results my clients need?” rather than fixating on industry benchmarks for CPCs or traffic growth
On Saturday 14th and Sunday 15th of December 2024, AlphaQuad was delighted to take part in the Christmas Tree Festival held at St. Laurence’s Church in Bidford-on-Avon. The event brought the local business and residential communities together to celebrate the festive season in a truly magical way.
This Christmas, AlphaQuad is proud to support Operation Christmas Child, a global initiative dedicated to spreading joy and hope to children in need. Our shoeboxes will join thousands of others in bringing smiles to children in Ukraine, Moldova, Georgia, Bosnia, and Romania as part of the 2024 appeal.
Working with the internal marketing team to implement and optimise PPC campaigns across Google, Bing, industry comparison sites and major social media platforms