Digital Marketing Audits
We offer a range of digital marketing audits targeted to your business. We offer these as an introduction to our services but with no expectations other than discussing your report during a call (you are also welcome to pop into our offices).
Once you’ve decided which type of audit you require, one of our Digital Marketing experts will conduct a thorough analysis of your website or campaign. After just a couple of days, you will receive the results and full analysis of our findings including specific areas for marketing improvements as well as clear and effective recommendations.
Read more about the different types of audit we can offer you below.
Digital Marketing Audit
A Digital Marketing Audit is the perfect way to learn more about where you are now and how to get to where you want to be.
The top-level Digital Marketing Audit is intended to be a general overview of all your digital marketing, there is no long term commitment and your information will all be confidential. Below are the areas that we can include within a digital marketing audit, with each one tailored to the needs of our individual clients.
The more specific audits look at just one area of your digital marketing and more information about these can be found further down this page.
Top level Digital Marketing Audit covers:
Website Analysis and Measurement
Website Quality Assurance
Search Engine Optimisation
Online Competitor Analysis
Social Media Marketing
PPC and other digital advertising channels
Website Legal Issues
Digital Marketing Continuity Planning
Digital Marketing People
AlphaQuad’s specific Search Engine Optimisation (SEO) Audit is designed to help you understand why your website may not be performing to your expectations in Search Engine Rankings.
Get a better understanding of what it will take to increase your website visibility and traffic with a detailed SEO report from one of AlphaQuad’s highly experienced Digital Marketing and SEO experts.
We will review and highlight any potential issues that search engines may be encountering while crawling your website, and point out any issues which could be preventing you from gaining an advantage over your key competitors. This allows us to suggest improvements that will help increase your website’s search visibility and incoming traffic.
An organic search (SEO) analysis
Get in touch today to request your SEO audit from one of the UK’s most experienced agencies.
Follow our guidelines and you’ll see an improved online performance and better ROI for your business.
Your review will be conducted by a member of our expert Digital Marketing team who will provide you with analysis, insights, and recommendations on how to increase your online visibility, deliver commercial results and reach your online goals.
Your SEO Audit will include:
Website technical performance
Website backlink profile
Social media signals
Website’s mobile experience
Content structure and target keywords
Our Pay Per Click (PPC) Audit is the perfect way to learn more about how to improve your existing Google paid search campaigns.
Avoid wasting online advertising budget and maximise your ROI. Our Paid Advertising experts will analyse your current digital advertising campaign. There is no commitment and your information will all be confidential.
Get in touch today to talk about a PPC audit from one of the UK’s most experienced agencies.
AlphaQuad’s PPC audits are designed to improve online advertising performance. Our Paid Advertising experts will review the quality and effectiveness of your digital advertising campaign and provide you with insights and recommendations on how to better manage your budget to increase your ROI. We’ll provide a detailed analysis of your campaign and uncover wasted spend, so you can focus your efforts on keywords that count.
Your PPC Audit will include:
Ad relevance factors causing a loss in impression share
Budget factors causing a loss in impression share
Keyword analysis to determine budget wasting non-converting terms
Ad copy and conversion review
Analysis of negative keywords
Google Analytics Audit
Our Google Analytics (GA) Audit is designed to help ensure your GA account is set up correctly in order to gain accurate insights about your website traffic and user behaviour.
Quite often there are fundamental oversights in the setup of GA which lead to misinformation and missed opportunities. Having a correctly configured GA account will allow you to make sound, data-driven decisions for your business.
A Google Analytics review
Get in touch today to talk about an audit of your Google Analytics setup.
A good setup and understanding of Google Analytics is important to ensure that you are tracking the right information in the right way. If you’re interested in learning more about this powerful performance measurement tool, visit our Google Analytics page or give us a call.
Your Google Analytics Audit will include:
Opportunities for dashboard configuration
Data anomalies – odd results
Filters and segments for clear data insights
Possible goal and conversion points for automated results
Website changes to enhance analytics
Event tracking for user behaviour analysis
The correct parameters to understand correlations and relationships
Understanding your audience with greater detail
Your Social Media Audit will include:
General Overview: A look at your current social media presence, brand use, consistency, community and competitors
Sector Suitability: Are you using the right platforms for your business sector? We will advise on which social networks are best for your target market
Profile: Are all your profiles complete? We will take a look at all of your social profiles to ensure they are correctly completed and are fully optimised for maximum presence
Community: Do you have millions of followers but nobody is engaging with you? We will have a dig around your social community and make sure the quality of your following is up to scratch, and offer ways to make improvements going forward
Content: Posting lots of content but no one seems to respond? We will look through your published posts and highlight any issues that could be restricting your performance.
Watch your tone: Showing your companies “personality” when using social media is vital, your audience wants you to add value to their news feeds, nobody wants to see a sales pitch! We will check your content to determine if you’re projecting your brand’s tone of voice in the right way
On Brand: Using several social platforms? Is your branding well optimised across all your platforms? Having consistency across all your platforms is essential for building trust in your community
Competitors: Are your competitors beating you to it? (We’ll review your main competitors to discover their strengths and weaknesses)
WordPress is the most popular Content Management System on the planet and probably the best of its type but… and there’s always a but, not everyone who builds WordPress sites has a complete understanding of the platform and costly mistakes are common. We can review your WordPress site to either give you the reassurance that everything is as it should be or point out issues that you have not spotted.
A WordPress review
As part of a WordPress Audit, we’ll provide insight and recommendations on your WordPress theme and plugins. We will also audit areas such as site speed and image compression. In addition, we’ll check that your site is Search Engine Optimisation (SEO) ready. It is important to protect your site and the data that it collects, so we will also assess site security.
Your WordPress Audit will include:
WordPress, theme and plugin versions
Plugin choice and extent
Backup and restore systems
Hosting and web server neighbours
Responsiveness on different screens
At AlphaQuad, our aim is to help businesses generate a greater return on investment across all their marketing platforms. That is why we offer a marketing and sales audit to help promote your business and hit your growth goals. One of our experts will audit your current strategies & systems, show you how you can increase leads and customers, and create an effective sales and marketing strategy to grow your business.
Your Sales Audit will include:
Current sales and marketing strategy
Current sales support systems (crm, email marketing etc)
Online lead generation efforts and opportunities
Current website traffic vs conversion and how it could improve
Growth goals and ideas on how to achieve this
How connected your marketing is to your sales and how to ensure you’re getting the best results