Why digital marketing for dentists is unique
Digital marketing is an integral tool for businesses of all sizes and sectors. The same powerful techniques can be applied to those in the dental industry, however, there are a number of challenges that need to be considered.
As there are many different terms that can be used to search for a dental service, including both medical terms as well as brand names, it is important to establish what keywords your target audience is using to search with. Consideration should be given to those who may not know the medical term but know the brand name and vice versa. Other synonyms relating to your services should also be considered and targeted specifically in order to ensure that your business appears across a wide range of relevant searches. Here are some examples of keywords and their variants, all of which have considerable monthly searches –
|Medical term||Brand term||Other terms|
|dental veneers||EMAX||partial veneers|
|teeth whitening||Zoom||tooth whitening|
|orthodontics||Fast Braces||dental braces|
|Quick Straight Teeth||invisible braces|
|Inman Aligner||fixed braces|
|stain removal||Airflow||coffee stain removal|
|smoking stain removal|
|stain removal teeth|
|teeth stain removal|
Many prospective customers are looking for emergency dental services and, therefore, want to be booked in and seen as quickly as possible. It is important that your business is targeting terms relating to emergency dental services in order to ensure that your business appears to prospective clients when they need you most. Consideration should also be given to the timing of any paid advertising activities, to get the most out of your budget all ads should be set to run only during open hours and when someone can feasibly get in contact and book an appointment.
Search Engine Optimisation (SEO) focuses on improving the position or ranking of your website organically. SEO can be a highly effective way of reaching more prospective customers by ensuring that your website appears at the top of their searches. When it comes to SEO for dentists, the aim is to target prospective customers who will visit for your services and, therefore, live in and around the local area. Due to this requirement, Local SEO should be the method used in order to promote your business and services on search engines to a local audience. Local SEO helps businesses stand out against competitors and involves optimising –
- NAP consistency (Name Address Postcode)
- Local Link Building
- Google My Business
- Social Media referencing local events and links
- Local Reviews
- Local Business Listings
- On-site Optimisation with Local Terms
There is a huge market for the more alternate services offered by dental practices. Cosmetic procedures including cosmetic dentistry, facial fillers and enhancers are becoming more and more popular. Clear, well-designed and easy-to-navigate pages with informative content surrounding the cosmetic services you offer should be visible on your website and optimised for relevant key terms to target those looking for these services in your area. Below are some examples of cosmetic dentistry keywords and their synonyms –
With over 200 million people using the Groupon app to locate services and products local to their area, dentists can use marketplaces such as Groupon and Wowcher to advertise dental services and offers to a huge number of prospective customers.
With 92% of consumers reading online reviews, regular and positive reviews are essential for all businesses. In particular, one of the main challenges that dentists face is the fear and reluctance many people have regarding visiting the dentist. This anxiety makes your prospective clients more likely to look towards reviews for peace of mind and reassurance in the decision-making process. Only having a small number of reviews, bad reviews and old reviews can all negatively impact your business. We have the tools and knowledge to help you improve reviews and protect you against negative reviews.
Marketing for dentists at AlphaQuad
Here at AlphaQuad, we have over 20 years of experience in the digital marketing industry and have helped a wide range of clients, including dentists. Our SEO experts can help you reach more customers and convert leads to sales.
Request your free Local SEO Audit today.