Podcast Workshop
Turn ideas into a confident, well-planned podcast your audience actually wants to hear.
12th March 2026 – 9 am-4 pm
Location: AlphaQuad Ltd, Wixford Park, George’s Elm Lane, Warwickshire. B50 4JS
Limited to 8 attendees
Cost £750 ex VAT
Sarah McDowell
Sarah has over 5 years’ experience launching, growing and monetising podcasts as the owner of Lyrebird Studios, plus 10 years of experience working in SEO and digital marketing. She is also an international speaker and coach, and has held live podcasts in Barcelona.
Katisha Hyland
Katisha is the Production Manager of Middlebrook Productions and host of their very own Podcast, In The MiddlePod. With cinematic video creation kept at the heart of everything they do, Katisha is able to bring the magic of professional video to the podcasting world.
Sara Cresswell
Sara is a Director here at AlphaQuad Digital Marketing Agency. We specialise in supporting companies to increase their visibility through SEO, paid advertising and social media marketing. Sara runs our SEO workshops to help businesses generate leads from their websites.
Who this workshop is for.
This podcasting workshop is delivered jointly by AlphaQuad, Middlebrook Productions, and Lyrebird Studios, bringing together expertise in digital marketing, professional video production, and podcast strategy.
It is designed for professionals and teams who want to approach podcasting in a structured and purposeful way, with a clear understanding of how it fits into wider marketing and content activity.
This practical, in-person session focuses on the complete podcasting process, from shaping an initial idea through to recording, publishing, and promotion. Rather than covering theory alone, the workshop concentrates on real-world application, helping you understand how podcasting can support brand visibility, authority, and audience growth.
What you can expect.
This podcasting workshop is delivered as an interactive, hands-on session, with the day structured around the three key stages of podcast creation: pre-production, production, and post-production.
You will work through each stage in sequence, supported by experienced practitioners who manage podcasts, video production, and digital marketing activity on a daily basis. The workshop is limited to eight attendees, allowing time for individual guidance, practical exercises, and shared learning. This workshop is suitable if you:
- Are considering launching a podcast but don’t know where to start
- Have an idea, but need guidance on structure, production, or promotion
- Want to understand how podcasting fits into a wider digital marketing strategy
- Value hands-on, in-person learning with time for discussion and feedback
What you will leave with.
- End-to-end podcast guidance, covering planning, recording, publishing, and promotion
- Practical recording experience, with expert feedback in a supportive environment
- A clear podcast concept and structure, ready to develop into your first episodes
- An understanding of how podcasting supports marketing, visibility, and authority
- A realistic plan for launching your podcast, tailored to your goals and resources
As part of the podcast workshop, you will also receive:
- A keyword strategy for your podcast, suitable for use in transcripts and promotion
- One hour of group coaching ahead of recording, delivered across two small groups
- One hour of studio hire at Midlands Podcast Studio to record your first episode
The complete podcasting journey.
Pre-production
- Define clear goals for your podcast, such as brand building, lead generation, or thought leadership
- Develop a strong podcast concept, target audience, and format
- Plan episode structures using outlines, questions, or scripts
- Identify keywords and themes to support discoverability and promotion
Production
- Use microphones and recording equipment effectively
- Improve delivery through basic speaking techniques and warm-ups
- Understand different recording setups and approaches
- Take part in a guided mock recording session with feedback
Post-production
- Edit audio to remove mistakes and improve flow
- Balance audio levels and add music where appropriate
- Understand transcription, subtitles, and accessibility
- Export episodes in the correct formats for publishing
Distribution and promotion
- Upload episodes to a podcast hosting platform
- Publish podcasts via RSS to Spotify, Apple Podcasts, and Google Podcasts
- Promote episodes through social media, email, and content repurposing
- Understand basic podcast analytics and performance measurement