Free Google Analytics 4 Training
Understanding GA4: Turn complex GA4 data into clear, actionable insights.
Are you finding Google Analytics 4 difficult to navigate, or unsure how to turn your data into useful insight? This intensive 3-hour, in-person workshop is your chance to learn directly from the best.
Next dates
- Wednesday 9th September
- Tuesday 3rd November
A practical GA4 workshop for businesses that want clearer insight.
GA4 can be powerful, but it can also feel confusing if you are not sure where to look, which reports matter, or how to turn the data into useful business decisions.
Our practical, expert-led workshop is designed to help business owners, marketers and in-house teams understand GA4 with confidence. You will learn how to navigate GA4, interpret key reports, understand user behaviour and use your website data to make better marketing decisions.
Delivered as an interactive, hands-on workshop, you will work directly within GA4, learning how to navigate the interface, explore reports, and understand how data is collected and presented. The session is led by our experienced team, who use GA4 daily to support decision-making for our clients.
What you’ll learn.
During the workshop, we will cover the key areas of GA4 that matter most to businesses.
GA4 reports explained
Understand what the standard reports mean, including acquisition, engagement, monetisation, retention, Search Console and user data.User and traffic acquisition
Learn the difference between where users first came from and how different marketing channels drive visits, repeat engagement and conversions.Landing pages and engagement
Find out which pages users arrive on first, how they behave, and where messaging or calls to action may need improving.Events and conversions
Understand the actions users take on your website, why accurate event tracking matters, and how this supports better reporting.
- Explorations
Learn how to build custom reports tailored to your own business questions, segment audiences and drill down into specific user behaviour. - Attribution
Understand how GA4 attributes value across different marketing channels and why attribution matters when reviewing campaign performance. - UTM best practice
Learn how to use campaign tracking properly, reduce messy data and improve the accuracy of your reporting.
Who it will help.
- Business owners who want to understand what their website data means
- Marketing managers who need to report on performance more clearly
- In-house teams that use GA4 but are not confident in interpreting the data
- Anyone responsible for website performance, digital marketing or campaign reporting
You do not need to be a GA4 expert. The session is designed to make the platform easier to understand and more useful when reviewing website and marketing performance.
AlphaQuad are members of CPD, The CPD Certification Service.
“practical, actionable SEO strategies”
I recently attended an SEO workshop run by Sara from AlphaQuad, and it was incredibly valuable. With just five attendees, the session felt personal and interactive, giving us the chance to ask specific questions and explore real examples from our own businesses. Sara shared practical, actionable SEO strategies tailored to small and medium-sized companies, and it was also a great opportunity to connect with other local businesses.
Martin Phillis, Managing Director at Definition Media
“a high-value session”
The AlphaQuad team offer a unique set of skills to help businesses in the pivotal area of digital services. I attended a workshop which was very thought-provoking and engaging. The team’s knowledge set encompasses all areas of web management, SEO, and digital marketing. It was also useful to share ideas with other course participants – a high-value session.
Alan Arthur, CEO at the GTMA
“Workshop was great”
The workshop was great, and I learnt so much more than when I tried the Google courses!
Sutcliffe and Co.
Details.
These workshops run for 3 hours, from 10 am to 1 pm, and include lunch and a chance to network with other attendees.
Our experience of attending workshops in the past has been that the opportunity to meet other like-minded business owners and professionals is often as valuable as the course material itself. We have therefore included plenty of time for this in our workshop. The agenda:
10-10.15 – settle in, tea and coffee
10.15-12 – the workshop
12-1 – lunch and networking