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Digital PR for SEO

Build your authority. Earn quality backlinks. Improve your rankings.

Creating great content is only half the battle. To compete in search engines, your website also needs authority.

Our digital PR for SEO service helps your business earn high-quality backlinks, media coverage and brand mentions from relevant publications, industry websites and trusted online sources. These signals help search engines understand that your business is credible, trustworthy and deserving of higher rankings.

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Book a FREE discussion about Digital PR

Talk directly with our Digital PR specialists and see how we can improve your visibility online.

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Where PR meets SEO

Unlike traditional PR, our campaigns are designed with SEO in mind. Every opportunity is assessed not only for its publicity value, but for the impact it can have on your website’s organic performance.

Digital PR combines the credibility of independent editorial coverage with the measurable benefits of SEO. Research commissioned by inPowered found that editorial PR is almost 90% more effective than advertising at influencing consumers, while Nielsen research found that editorial content is one of the most trusted forms of marketing, second only to a company’s own website. In other words, when someone else talks positively about your business, people – and search engines – take notice.

Whether you’re looking to improve your Domain Rating, support an SEO campaign or establish your business as a recognised industry expert, our Digital PR packages provide a structured, measurable approach.

Our digital PR for SEO packages

These packages are available as an add-on to any of our search engine optimisation packages.

Bronze £1,140

Starter-level visibility

Key messaging & content plan
Develop and pitch one story‑led press release, thought‑leadership article, or profile piece each month to relevant media outlets
Source reactive comment opportunities
Monthly strategy call to agree priorities
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Silver £2,280

Regular PR activity and broader reach

Key messaging & content plan creation
Develop and pitch two media‑ready content pieces each month – such as a press release, thought‑leadership article, or profile feature – to the most relevant outlets.
Source reactive comment opportunities
Social media influencer marketing research
Monthly strategy call to agree priorities
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Gold £3,800

A PR solution for businesses wanting consistent coverage, brand authority, and strategic positioning

Key messaging and full PR strategy creation
Create and pitch story‑led press releases as required, and proactively pitch for thought‑leadership and profile opportunities with relevant media
Source reactive comment opportunities
Social media influencer marketing research
Research and proactively pitch relevant PR opportunities across awards and events
Monthly reporting
Monthly strategy call to agree priorities
Social media boost – include social media posts from PR content plan, coverage posts, and backlinks from PR opportunities where possible
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Why invest in Digital PR?

Search engines increasingly reward businesses that demonstrate expertise, experience, authority and trust (EEAT), and Digital PR for SEO is one of the most effective ways of demonstrating all four.

For many businesses, Digital PR is the missing piece that allows an SEO campaign to move from steady growth to exceptional results.

Digital PR helps you:

  • Earn high-quality backlinks from trusted websites that strengthen your website’s authority.
  • Increase your Domain Rating through natural, editorially earned links.
  • Generate authoritative brand mentions that can benefit SEO, even without a backlink.
  • Secure coverage across respected industry publications, with opportunities for syndicated coverage across multiple online outlets.
  • Increase referral traffic from media coverage while improving your organic visibility.
  • Build credibility with potential customers through trusted third-party endorsements.
  • Support higher rankings for competitive search terms.
  • Naturally incorporate relevant keywords into editorial content to reinforce your broader SEO strategy.
  • Boost local SEO through regional media coverage and locally relevant brand mentions.
  • Create content that can be shared across your website, email marketing and social media channels.
  • Increase social media engagement by promoting earned media coverage to wider audiences.
  • Position your leadership team as recognised experts within your industry.

See how this could work for your business

Designed to support your SEO strategy.

Our Digital PR packages are available as an add-on to any AlphaQuad SEO package. Our Digital PR and SEO specialists work closely together to identify the topics, campaigns and opportunities that will have the greatest impact on your organic visibility. Every piece of content we produce is aligned with your wider marketing objectives and keyword strategy.

Rather than chasing publicity for publicity’s sake, we focus on generating coverage that supports long-term search performance.

We’ve got extra PR services available too. Just ask if you’d like the details, or book a call with our PR expert to chat through your options.

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Generating coverage that supports long-term search performance.

Read more in our Digital Digest

Here, we share digital marketing insights, tips, and discussions that help you stay up to date with the latest trends in today’s digital landscape.

Have a look at what we’ve done for other businesses

Our case studies pull highlights from some of our past projects and will give you a flavour of what we do and how we do it.