Google PPC Audit Package
Unlock better performance from your ad spend
Running Google Ads campaigns can be incredibly powerful, but without regular review and optimisation, even well-built campaigns can underperform, waste budget, or miss valuable opportunities.
Our Google PPC Audit is designed to give you a clear, data-driven understanding of how your campaigns are performing, where improvements can be made, and how to maximise your return on investment. Whether you’re managing campaigns in-house or working with another agency, this audit provides an objective, expert assessment to help you get more from every pound you spend.
Why your business would benefit
Many businesses set up campaigns with strong intent, but don’t continuously refine them. Over time, this can lead to:
- Wasted spend on irrelevant or low-performing keywords
- Ads that fail to attract clicks or convert effectively
- Missed targeting opportunities
- Poor alignment between ads, landing pages, and user intent
Our Google PPC audit identifies these gaps and turns them into actionable improvements, helping you increase conversions, reduce cost per acquisition, and scale more efficiently.
What’s Included in the Audit
For just £950 ex VAT, we will review up to 3 Google PPC campaigns (more campaigns or channels can be quoted on request).
We take a comprehensive, structured approach to reviewing your Google PPC account:
Keyword analysis
- Review of current keyword strategy and structure
- Identification of wasted spend and irrelevant search terms
- Opportunities for new high-intent keywords
- Assessment of match types and keyword coverage
Ad copy review
- Evaluation of ad messaging, headlines, and descriptions for alignment with user intent and search queries
- Performance analysis of current ads
- Recommendations for improved CTR and conversion rates
Campaign structure and organisation
- Review of account structure and campaign segmentation
- Analysis of ad groups and keyword grouping
- Identification of inefficiencies or overlaps
Targeting and audience strategy
- Geographic and demographic targeting review
- Device performance analysis
- Audience segmentation and remarketing opportunities
Bidding and budget allocation
- Assessment of bidding strategies
- Budget distribution across campaigns
- Identification of underfunded or overspending areas
Conversion tracking and measurement
- Review of tracking setup
- Identification of missing or misconfigured tracking
Landing page experience
- Evaluation of landing page relevance and user journey
- Alignment between ad messaging and page content
- Conversion optimisation opportunities
What you’ll receive
- At the end of the audit, you’ll receive a clear, easy-to-understand report that includes:
Key findings and performance insights
A prioritised list of actions and recommendations; practical steps that can be implemented immediately
Strategic suggestions for long-term growth
This isn’t just theory; it’s a roadmap you can act on.
What our clients have to say about us
Have worked with AlphaQuad for four years. They are responsive and act like an extra member of our team, picking things up as and when required and often at very short notice! Our account manager in particular is fantastic.
We are extremely pleased with the ongoing partnership we enjoy with the guys at Alphaquad. They are our go-to experts when our clients want SEO strategy, analysis and execution. We have no hesitation in promoting Alphaquad, as its professionalism is confidence-inspiring to our clients, and burnishes our own reputation in having such experts partners in our network. And they are very nice people too!
I've been working with Alphaquad for many years now across various different projects, and the whole team is always very knowledgeable, professional and approachable. They have a wealth of skills and insights that makes every step of the process smooth and, ultimately, successful.
Not to mention that every single person within the business is extremely friendly and helpful - you really feel like part of a collaborative team.
Not to mention that every single person within the business is extremely friendly and helpful - you really feel like part of a collaborative team.
We've been using Alphaquad for many years now and they've never let us down. The results speak for themselves, the best of the best with a friendly personal service.
Professional, well-informed and experienced digital marketing. Whether to refer contacts to or partner with on campaigns we are running for clients, AlpaQuad is our 'go to'.
Alphaquad helped us at Aubrey Allen set up our seasonal On-Line Shopify shop. They assisted with the bespoke design, the additional plugins and settings required and supported us through its first year. I would recommend Jon, Tim and their team for all web based work without hesitation, they have great communication and wide ranging skills.
Eddie Rolls - Head of IT, Aubrey Allen Ltd.
Eddie Rolls - Head of IT, Aubrey Allen Ltd.
I recently had the pleasure of working with AlphaQuad, and I couldn't be more impressed. From the very beginning, their team demonstrated a profound understanding of the latest SEO strategies and tailored their approach to fit our specific needs perfectly.
Before we started working with AlphaQuad and Hayley, we only had a basic understanding of SEO and found digital marketing quite daunting.
With their help, we quickly learned how to improve our website’s search engine rankings, which has been crucial for increasing my business’s visibility.
Together with Hayley’s help, we also understand analytics better, allowing us to make better, more informed marketing decisions.
Working with AlphaQuad has been a game-changer for our digital marketing.
Not only are we hugely thankful for Hayley’s invaluable expertise and consistent support and guidance but would recommend her services to anyone looking for SEO services. 👍
With their help, we quickly learned how to improve our website’s search engine rankings, which has been crucial for increasing my business’s visibility.
Together with Hayley’s help, we also understand analytics better, allowing us to make better, more informed marketing decisions.
Working with AlphaQuad has been a game-changer for our digital marketing.
Not only are we hugely thankful for Hayley’s invaluable expertise and consistent support and guidance but would recommend her services to anyone looking for SEO services. 👍
We've been working with Alphaquad for a couple of years now. Very professional service. They've been a massive help for us with optimizing our website for SEO, as well as monitoring and tweaking our Google Ad's account, yeilding great results.
Sara and Tim have been especially helpful to us and they've always been very approachable with any idea's, requests or otherwise. I don't think they've ever said 'no, that can't be done'!
After trying and failing with 3 other SEO companies, we're now very happy to have Alphaquad to assist with our digital marketing.
Sara and Tim have been especially helpful to us and they've always been very approachable with any idea's, requests or otherwise. I don't think they've ever said 'no, that can't be done'!
After trying and failing with 3 other SEO companies, we're now very happy to have Alphaquad to assist with our digital marketing.
Jon, Sara and the team have done some excellent work with us on the development of our website, which has seen some great results in its functionality and performance. We would strongly recommend them.
Alphaquad are specialists in digital marketing and website development. Unlike other digital agencies, their common sense and clear approach demystifies digital marketing resulting in highly performing websites and online campaigns. Their service and support levels are second to none and they go above and beyond to ensure all metrics are achieved.
We have worked with AlphaQuad for many years and always been delighted with their service.
Top notch service, very talented; especially Paul Wilcock. Websites, SEO and CRM they got you covered plus many other services to offer! Very pleased!!
Somerford have been working with Alphaquad since 2013 when they took us from a very old archaic website into the 21st Century with a beautifully built and designed website and a new logo. We worked remotely with Alphaquad very easily with content and updates being done effectively and efficiently as required. We received training on how to manage and update our website which was extremely easy to do. During 2019 we are revamping our website and are again seeking the expertise of the Alphaquad team for their experience in the design and how to ensure we are ranked well for Search Engine Optimisation which is one of their specialist skills
I have attended a series of digital marketing workshops led by Ben Feltwell of Alphaquad. They were an absolute mine of information in terms of getting the best out of digital marketing. Real practical stuff that shows that Ben and his team truly understand this field. In addition I have had a really useful one-to-one with Ben who, as well as being very approachable, once again demonstrated his extensive knowledge and understanding of the digital world and marketing in general. I highly recommend Ben and the team at Alphaquad.
3k on website... no website to show for it and not even a call back after 3 attempts to communicate.
Fantastic service and a great team! We have worked with Mercia Digital to produce our new corporate CV which is really good. They have listened to our initial ideas and produced a document that feels totally right for our company. Thank you!
From the very first meeting it was clear there was no other option than Mercia Digital, and they didn't fail to deliver. Absolutely excellent service, skills and people - highly recommended!
“Ben Feltwell was by far the best presenter on this topic I have ever come across. His simple explanation and the interaction of this enormous subject was engaging. The most valuable part was Ben showed us how to use tools and techniques in a simple effective way to enhance google searches etc. I would highly recommend this workshop to anyone who uses social media”. Alison Holmes, Regional Director, RWB Global
I have spent some consultation time with Ben and can personally highly recommend Mercia Digital for Creative and Digital marketing services. Not only will you get beautifully created products, you will be working with likeable, professional, highly knowledgeable and passionate people. An investment worth making.
We have worked with Ben and his team at Mercia digital for over two years and strongly recommend their service. From a constructive initial brief/concept meeting right through to their help and support on day to day updates Mercia Digital's service levels are excellent. They are the best digital marketing agency we have used in our 20 years of business.
Thoroughly enjoyed the course 'Introduction to Digital Marketing and PR' today at the Chamber of Commerce, Worcester. Although I've been marketing for a while it was a worthwhile update to my skills and I've plenty to digest and input.
Professional, knowledgeable, very easy to work with
and prepared to go the extra mile.
I have known Ben and the Mercia Digital team for several years
working on the Mark Hobin Design website and also sites
for our clients. Always a pleasure, Mercia Digital always deliver!
and prepared to go the extra mile.
I have known Ben and the Mercia Digital team for several years
working on the Mark Hobin Design website and also sites
for our clients. Always a pleasure, Mercia Digital always deliver!
We were recently fortunate to have Ben Feltwell as a speaker at our annual conference, where he gave an excellent presentation on Social Media to our sales agents.
Ben worked with us to ensure the level and content of the presentation was relevant and focussed to the audience and engaged a wide variety of people in his delivery.
We had numerous compliments on the speaker and the style of the presentation, and hope that this will develop the interaction we have with our agents, customers and colleagues.
Thank you Ben.
Ben worked with us to ensure the level and content of the presentation was relevant and focussed to the audience and engaged a wide variety of people in his delivery.
We had numerous compliments on the speaker and the style of the presentation, and hope that this will develop the interaction we have with our agents, customers and colleagues.
Thank you Ben.
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