Digital marketing for manufacturing companies is subtly, and sometimes radically, different from marketing in other sectors. One of the key differences is that manufacturing is lagging behind digital marketing strategy and implementation compared to other sectors. Digital marketing techniques pioneered in the insurance and finance sector, for example, have not been widely recognised by manufacturers. […]
Digital marketing helps businesses boost results, gain more leads and improve sales. When it comes to insurance brokers, standard digital marketing tools and techniques can be used to gain these benefits, however, there are several factors that make marketing for insurance brokers unique.
Digital marketing allows businesses of all types to reach target audiences, increase leads and drive sales all in a measurable way. For those in the care industry, the same benefits can be gained, however, there are several factors that make marketing for care homes unique.
Earlier this week Google announced a change to the way they display review ratings in search results, with the intention of making them ‘more helpful and meaningful’ and prevent people from displaying ‘“self-serving” reviews that aren’t in the best interest of users’. You can read more from Google in their blog post announcing the change. […]
Search Engine Optimisation, or SEO, is one of the most misunderstood and missold areas in marketing let alone digital marketing. In this article, we aim to explain just what is an SEO campaign, what it can achieve and in what time frame. We’ll explain where to get information and how to interpret that information. Most […]
There are lots of different ways to enhance your online presence and it takes research and time to figure the best approach for each business, but, there are some common factors that could increase your chances of success. Choosing the right SEO consultant to help bring your growth goals to life is definitely one of […]
If video isn’t part of your content strategy, you may need to reconsider your plan. Not only is YouTube the second biggest search engine in the world (after it’s parent, Google), but the platform offers a host of opportunities for advertising, influencer marketing and sharing branded content. YouTube’s statistics tell the story of a remarkably successful platform: […]
Physicists have it easy, for chemists it’s a doddle and what could be easier than biology? What they study tends to stay pretty much the same and all they have to do is uncover the rules. What an easy life! (Apologies to scientists). With Search Engine Marketing (SEM) we have a fascinating and frustrating situation […]
Would you be shocked to discover that on average 50% of visitors to your website leave within seconds of arriving? More often than not, website owners are focussed on increasing the traffic to their site in order to increase sales and revenue. Social media, PPC and SEO are all valuable ways of increasing your traffic […]