Marketing often sits quietly beneath the surface of charitable work. It shapes how organisations connect with their communities, supports outreach, builds trust, and helps people understand the difference a charity makes.
On Wednesday, 12th November, Tim and I headed to the National Conference Centre in Birmingham for a full day dedicated to one core question: how can manufacturers achieve meaningful, sustainable revenue growth?
A lot of businesses are quietly stepping back from blogging. They see it as an old channel that no longer delivers. But recent research from Neil Patel suggests that move could be short-sighted. His team analysed 20 companies over 12 months, with half continuing to blog and the other half stopping. The results tell a clear story.
Google just changed the rules of visibility. This month, the familiar “Ad” tag in Search results is being replaced by a subtler, more transparent “Sponsored” label – part of a global rollout designed to give users more control over what they see. For the first time, people can choose to hide ads that don’t resonate. If your targeting or creatives miss the mark, your ad could quietly disappear from view.
For years, podcasts sat quietly in the background of content marketing strategies. But today, that’s no longer the case. With over 580 million people worldwide now tuning in every month, podcasting has become one of the most personal and impactful ways for a business to connect with its audience.
AlphaQuad Appointed as New Ambassador of Business Buzz Stratford-upon-Avon as Group Celebrates Third Anniversary
In July 2025, Instagram users in select regions received a notification that their public posts could soon begin appearing in Google search results. For many, this sounded like a major shift. However, the reality is more nuanced.
At AlphaQuad, we are committed to staying at the forefront of digital marketing innovations, so we are excited to announce that we are among the early adopters of Google’s latest feature: AI Max for Search campaigns, which is rolling out in Beta format.
There are films that spark cultural conversation. There are films that provoke thought and intrigue. There are films that can shape societal movements. Then, there are films like Don’t Worry Darling.
You can’t move at the moment for webinars, blogs and social media posts telling us how we can use AI to enhance our businesses, and there’s no doubt that AI is revolutionising the way we all work. But what about the impact on visibility?