EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness, and while it isn’t a specific Google ranking factor in itself, it is an important way of thinking about what makes content useful, credible and worthy of visibility in search results.
If you’re using AI to create content for your website, it’s important to understand how the rules around AI-generated content are changing, particularly if your business operates in the EU.
Google Ads PPC advertising can be a highly effective way to reach potential customers, but the platform is not a single advertising option. It includes several campaign types, each built for a different purpose.
Digital marketing has always involved a great deal of measurement. Website visits, enquiry forms, phone calls, ad clicks, rankings, impressions and conversions have all helped businesses understand whether their marketing is working.
As we reach the halfway point of the year, it is a good time to reflect on how quickly the months have passed and the progress that has been made along the way. It has been a busy few months for AlphaQuad, with a mix of hands-on digital marketing training, industry events and plenty of conversations with businesses looking to improve their online visibility.
Marketing often sits quietly beneath the surface of charitable work. It shapes how organisations connect with their communities, supports outreach, builds trust, and helps people understand the difference a charity makes.
On Wednesday, 12th November, Tim and I headed to the National Conference Centre in Birmingham for a full day dedicated to one core question: how can manufacturers achieve meaningful, sustainable revenue growth?
A lot of businesses are quietly stepping back from blogging. They see it as an old channel that no longer delivers. But recent research from Neil Patel suggests that move could be short-sighted. His team analysed 20 companies over 12 months, with half continuing to blog and the other half stopping. The results tell a clear story.
Google just changed the rules of visibility. This month, the familiar “Ad” tag in Search results is being replaced by a subtler, more transparent “Sponsored” label – part of a global rollout designed to give users more control over what they see. For the first time, people can choose to hide ads that don’t resonate. If your targeting or creatives miss the mark, your ad could quietly disappear from view.
For years, podcasts sat quietly in the background of content marketing strategies. But today, that’s no longer the case. With over 580 million people worldwide now tuning in every month, podcasting has become one of the most personal and impactful ways for a business to connect with its audience.