PPC and SEO marketing
Here at Alphaquad we are big advocates of using PPC and SEO marketing alongside each other as they both offer different benefits and together can bring about the best results for your website.
Blog
Digital Marketing for Manufacturing
Digital marketing for manufacturing companies is subtly, and sometimes radically, different from marketing in other sectors. One of the key differences is that manufacturing is lagging behind with regard to digital marketing strategy and implementation. Digital marketing techniques pioneered in the insurance and finance sector, for example, have not been widely recognised by manufacturers. For […]
Why digital marketing for insurance brokers is unique
Digital marketing helps businesses boost results, gain more leads and improve sales. When it comes to insurance brokers, standard digital marketing tools and techniques can be used to gain these benefits, however, there are several factors that make marketing for insurance brokers unique.
Why digital marketing for care homes is unique
Digital marketing allows businesses of all types to reach target audiences, increase leads and drive sales all in a measurable way. For those in the care industry, the same benefits can be gained, however, there are several factors that make marketing for care homes unique.
Why digital marketing for dentists is unique
Digital marketing is an integral tool for businesses of all sizes and sectors. The same powerful techniques can be applied to those in the dental industry, however, there are a number of challenges that need to be considered.
Google announces change to review schema
Earlier this week Google announced a change to the way they display review ratings in search results, with the intention of making them ‘more helpful and meaningful’ and prevent people from displaying ‘“self-serving” reviews that aren’t in the best interest of users’. You can read more from Google in their blog post announcing the change. […]
Why you should invest in quality email marketing and email design
As consumers and business people, we see mounds of email marketing campaigns in our inbox every day. Some of them, we open and almost immediately delete. Some, we read a little and then delete. Many of them, we don’t even bother to open at all. But there’s usually one or two that spark interest, so […]
Why digital marketing for solicitors is unique
Digital marketing is essential for all businesses in any sector looking to drive leads and convert these into sales. When it comes to the legal sector, lawyers and solicitors can use the same digital marketing skills and tools to generate and convert more leads, however, there are a number of challenges that need to be […]
How is Local SEO different from National SEO?
Local searches get local results and not surprisingly your local search engine rankings are the key to success. Local Search Engine Optimisation (SEO) is essential for driving and converting leads into sales.
What is an SEO Campaign?
Your SEO Campaign Search Engine Optimisation, or SEO, is one of the most misunderstood and missold areas in marketing let alone digital marketing. In this article, we aim to explain just what is an SEO campaign, what it can achieve and in what time frame. We’ll explain where to get information and how to interpret […]
