What is local SEO?
Local SEO is all about promoting your website or business on search engines to a local audience, wherever ‘local’ may be for you.
Principles such as having a high-quality website, well-written content and optimised pages are required for both local and national searches.
We all use Google to find the closest, most convenient place that can provide us with what we are looking for. Local SEO is great for targeting customers in your area at the exact time they are looking for a product or service.
By optimising your website for local SEO you are more likely to stand out amongst your competitors, especially if you are working within a niche local market.
Good local SEO relies on a consistent and well-thought-out structure of business information across all platforms including:
- Your website
- Google My Business listing
- Social Media Profiles
How is it different from nationwide SEO?
The major differences between local and national SEO are the extent of the competition you’ll face and the importance of local ranking factors. If you sell something to a niche and local audience you are likely to have a larger market share. This makes your content easier to rank than if you are trying to optimise for a term nationwide but you must make it clear where you are.
The basics of ensuring that search engines know your location are straightforward but as with all things there is more to it than first meets the eye.
Gaining a competitive edge in a local market requires you to discover opportunities your rivals haven’t yet explored. This can be achieved through utilising SEO monitoring tools that allow you to compile a report into how your competitors are performing.
Importance of NAP consistency
As a starting point your Name, Address and Phone Number (NAP) should be the same and consistently written in all of the above locations.
This video explains well why your NAP consistency is so important:
A Robust Local SEO Review Strategy
Reviews are important for all business activities, but especially so when looking at local rankings. BrightLocal estimate that 92% of consumers read online reviews and that 44% believe reviews need to have been written in the last month to be relevant – so you need to keep getting those Google reviews regularly from your customers. Reviews are a key part of the Google My Business listing and so ensuring you have plenty of them, and preferably good ones will support your local SEO efforts.
Measuring local SEO
If you are using an SEO agency then they should have the tools to monitor your local SEO performance and if you’re going it alone then this is still important to do. Identify a list of target terms and keep a regular check on search engines of where you rank for these so you can monitor changes in performance over time. Make sure that you monitor local positions!
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AlphaQuad’s local SEO services
Do you want to start optimising your website for local searches but don’t know where to start? AlphaQuad’s introductory Local SEO package is a simple and immediate solution.
For a one-off fee of £692 ex VAT, we will equip you with all the information you need to rank your site for local target terms.
Included in the package is:
- An initial training session at AlphaQuad offices with an SEO expert
- A comprehensive PDF guide to local SEO for you to refer back to
- A checklist of actionable tasks you need to complete
- Instructions to set up and optimise your Google My Business listing
- A branded step-by-step instruction sheet to leaving a Google review for you to hand out or email to customers to encourage them to review your business
- A report into how your competitors are performing so you can benchmark your results
- A list of directories and websites you should be approaching to build links to your business
- A review of the steps you’ve taken when they’re complete
Need more help?
If you need more support, AlphaQuad are specialists in SEO and can run your campaign for you.
Find out more about our SEO services
or give us a call to discuss your requirements on 01789 491610